The Fundamentals
Gain a solid foundation in user experience, human-centred design and accessibility.
Whether you are just starting your UX career, already practising UX and looking to expand your knowledge, or an experienced UX professional in a senior or leadership role wanting to improve your UX strategy, we have a course for you.
Get recognition of your knowledge and skills with the CPUX-F accreditation.
Fundamentals of User Experience (UX) and Human Centred Design
A one day course that would greatly benefit anyone looking to incorporate the practice of UX and human centred design into their work or the work of their project teams. Expect to come away understanding the spectrum of UX methods that can be used to create meaningful and delightful websites, products and services.
You Will Learn
- Understanding your users through research
- Turning research data into useful models like personas and customer experience maps
- Applying key usability principles in design
- Usability testing your designs to maximise ease of use
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"I was really impressed. I thought our trainer was excellent and very good at making me feel included."
Ruth Eglington
Client Communications Executive, Legal and General
Certified Professional for Usability and User Experience – Foundation Certification (CPUX-F)
This 3-day UX certification programme covers user experience methods and theories – and is independently assessed/certified by Certible. The Foundation level certification is appropriate for anyone who works in UX or who wants to become familiar with the basics of usability.
You Will Learn
- Usability principles and guidelines
- How to understand and define the context of use
- How to gather and specify user requirements
- How to describe user interactions
- Usability testing and other evaluation methods
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"You made it really enjoyable and easy to stay engaged and interested. I genuinely looked forward to starting each day."
Matthew Tye
UI Consultant, Aiimi
Fundamentals of Service Design
This one-day course will introduce you to service design and arm you with techniques to measure and improve service quality across digital and physical touchpoints. You will leave with an understanding of service design principles and how to apply them using a suite of tools, including service blueprints and customer experience maps.
You Will Learn
- To understand the fundamentals of service design thinking and how to apply it
- How to describe the sources and effects of expectations on customers’ perceptions of services
- To understand the key service differentiators needed to gain loyal customers
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Practical Accessibility
If you are responsible for writing website content, designing websites or coding them, and you want to know how to do that in such a way that as many people as possible are able to navigate and interact with your website, then this course is for you. The day is not code-heavy or technical (so no coding experience is necessary), but it does introduce key concepts and best practices that will also be useful to developers, designers and content providers.
You Will Learn
- More about the access needs of your users
- How to communicate the importance of accessibility to senior stakeholders
- How to explain ways of improving your website's accessibility to your teams
- How to test your website to check if it meets basic accessibility requirements
- How to produce content that is accessible
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UX Strategy
An intensive, fun and interactive one-day introduction to the methods that will help you develop and improve your UX Strategy, sell the benefits within your organisation and develop the right products and services for your customers and your business.
You Will Learn
- To describe what a good business strategy looks like
- To create a business model for your product or service
- To describe and discuss the benefits of customer research
- To know when and how to conduct UX research and design activities
- How to conduct competitor analysis
- How to monitor the success of your UX strategy
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Essentials in UX and HCD Management (CPUX-M)
This professional 1-day course and UX certification programme is designed to ensure UX managers and leaders are familiar with management terms and concepts of user experience and human-centered design.
You Will Learn
- Business terms that every UX professional should know
- Crafting and driving UX vision
- Boosting HCD maturity
- Measuring the business value of HCD activities
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Research
Take a deep dive into research and develop and expand your research skills.
CPUX-UT offers an internationally recognised certification in usability testing, whilst our Customer/User Research Methods course covers a broad spectrum of methods including surveys, interviewing, card sorting, contextual inquiry and more.
Certified Professional for Usability and User Experience – Usability Testing and Evaluation (CPUX-UT)
A professional advanced 3-day UX certification programme covers usability evaluation methods and theories – in particular, usability testing. Independently assessed/certified. To take the CPUX-UT course, you must have passed the CPUX-F foundation examination.
You Will Learn
- Planning
- Execution
- Communicating your results
- Quantitative usability tests
- Variants of usability testing
- Ethical rules for usability tests
- “Selling” usability tests and usability test results to your colleagues
- Other usability evaluation methods
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Customer / User Research Methods
An intensive 2 day introduction to customer/user research. Understand how to conduct valid and informative research to help you understand your audience and make more effective decisions.
You Will Learn
- How to select the right research method for your needs
- When to employ quant vs qual approaches
- How to prepare and plan your research
- How to analyse your research results effectively
- How to deliver real and actionable customer insight that can inform your website and services
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"This course is relevant to anyone involved in the digital world, user research is for everyone."
Elizabeth Nightingale
User Research Lead, Saint-Gobain
Usability Testing
During this course you'll covers all the basics; from how, why and when testing should be used, through to actually executing a test and acting on the results. The techniques you learn will get put to use in real usability tests, acting as a moderator, an observer and a test participant!
You Will Learn
- To describe and discuss the benefits of and key factors involved in usability testing
- To recognise the components that make a good test
- To specify and plan an appropriate usability test
- To carry out a basic usability test
- How to analyse and report the results of a usability test
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Quantitative User Research Methods
This course is designed to help UX professionals, researchers, and anyone looking to expand their research toolkit with a solid foundation in quantitative research. Focusing on practical skills and hands-on experience, the course covers the most commonly used quantitative research methodologies in UX.
You Will Learn
- Understand the key differences between quantitative and qualitative research methods in UX
- Identify and apply appropriate metrics and measurements for evaluating user experience
- Design and analyze effective surveys to gather valuable insights from users
- Conduct and interpret unmoderated usability testing to enhance your UX projects
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User Requirements
What should you do with all that data you gathered during user research?
Learn how to turn data into insight that can help with creating requirements and can support effective communication and collaborative ideation in your teams.
Customer Journey Mapping and Modelling
This 1-day introductory course explains how to distil customer data into actionable models that bridge the gap between research and design. Turn data and insight into useful design tools which you can act on and communicate effectively.
You Will Learn
- To describe and discuss the various models and design tools for taking a user centric approach
- How to turn research and insight data into useful design tools such as mental-content models, personas, and experience maps from which you can form design requirements
- To formulate requirements from your customer models to effectively drive a user centred design process
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"The trainer is a fantastic leader for the course and I couldn't fault him or his skills. Very well run and would recommend him/his courses in a heartbeat."
Victoria Symons
Senior UX UI Designer, Unite Students
Co-creation, Ideation and Innovation
The talent and knowledge within your organisation (or your clients’ organisations) can be a great asset if it can be unleashed creatively and collaboratively. This fun and interactive day takes you through a whole workshop process to unlock the creativity from subject matter experts who don’t usually get involved in the design process.
You Will Learn
- To understand the full cycle of how briefs are turned into concepts through idea generation, evaluation, and development
- To understand the theories behind idea collaboration
- How to control inputs from group members and moderate a group
- key techniques for idea generation
- To consolidate your understanding through practice with key techniques
- how to find and adapt techniques to meet your specific needs
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Design
Learn how to create engaging customer experiences that result in positive interactions. Bake usability into your designs by understanding and employing a range of design principles.
Get completely hands-on with the design process on our interactive prototyping courses.
Designing for Usability and Human Perception
This one-day course teaches the science and theory behind many of the design principles we rely on today. It examines the key principles of design for usability and human perception and uses these to evaluate existing user interfaces and design new ones.
You Will Learn
- How to structure layouts using gestalts principles and visual hierarchy
- Reading patterns, typography and how to write clear and concise copy
- How to remove distractions and reduce cognitive load
- How users can be motivated or persuaded to achieve a task
- Ensuring you always design for good
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"I think the content of the course and the overall pace were excellent."
Craig Laing
Numiko
Behavioural Science: Designing for Persuasion, Emotion and Trust
An intensive one-day introduction to designing for persuasion. Learn how to construct communications like landing pages and emails that are more likely to result in positive interactions – conversions and other actions – with your customers.
You Will Learn
- What persuasion really means and the ethics of using this powerful technique
- To describe and discuss the benefits of and key factors for delivering a persuasive customer experience
- To describe the key principles of persuasion, trust and emotion and how these affect customer behaviour
- To recognise the key triggers and patterns for persuasive design
- To evaluate the persuasiveness of customer experiences
- To plan and produce persuasive communications, including landing pages, emails and product detail pages
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Designing with Figma
Unlock the full potential of your digital design capabilities with our 2-day Figma training course. This 2 day practical course is for beginners with little or no experience of Figma who want to understand the basics, be able to create their own designs, share, collaborate and even iterate on the designs of others.
You Will Learn
- The role of Figma in the design process
- How to navigate the Figma interface
- How to create your own designs
- How to create components and a basic design system
- Use auto layout to promote consistent and usable designs
- How to share and collaborate on designs
- How to create prototypes
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Rapid Prototyping with Axure
An intensely practical, 2 day crash-course suitable if you’ve never (or only just) started to use Axure RP. By the end you’ll be producing prototypes that can be tested, validated and quickly iterated upon at a fraction of the time and cost of getting your ideas built by a 3rd party.
You Will Learn
- To use and describe all the essential features of Axure
- How to turn your ideas into sophisticated HTML prototypes for desktop or mobile
- How to share prototypes and know how to gather feedback from stakeholders
- How to understand ‘dynamic panels’; the mainstay of complex AXURE interaction design
- To properly annotate for good communication with other internal stakeholders
- Usability testing and other evaluation methods
