83 Posts about
UX

What’s the difference between UI and UX?

21st August 2019
Posted by in Brain Bites: 2 Minute Insights
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We often see roles being advertised as UX/UI designer, or we see UX designers who are just designing without contact with users. We thought we would answer the question on what the difference is and why it is important.


Why is UX research important and how can it help your business?

While the term ‘user experience’ or ‘UX’ has received a lot of attention over the years, many are still not aware that user or UX research is one of the most essential components of designing a successful service. Companies cannot create a great user experience without understanding target users, their needs, aspirations and ways of thinking. We therefore use UX research – the systematic investigation of users and their requirements – in order to add context and insight into the process of designing the user experience.


What is UX?

1st July 2019
Posted by in Brain Bites: 2 Minute Insights
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Do you work in UX and struggle to explain what you do to your friends and family? Or have you heard this term somewhere and are now trying to work it out what it means? Hopefully this post will help!


Bunnyfoot now offers UX Certification in Amsterdam, Madrid, Dublin and Dubai

7th June 2019
Posted by in News and Announcements
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Having recently surpassed 300 certifications in the UK, with delegates traveling from around the around the world, Bunnyfoot will now offer its Certified Practitioner in User Experience (CPUX) – Foundation level course in the Netherlands, Ireland, Spain and the United Arab Emirates.


Dr Jon Dodd to speak at the Behaviour and Design Conference

Dr Jon Dodd, MD of Bunnyfoot, will be a guest speaker at the first ever Behaviour and Design (BAD) conference taking place in London on 20 June 2019.


Tips from Airbnb on Designing a 5 Star Website

It’s 9:00am and you’ve just touched down in sunny Barcelona and arrived at your Airbnb. You open the door and your eyes dart around the room — lots of light, modern furnishing and most importantly, it’s clean! First impressions are good.


Event: Big and Little data for UX

11th April 2019
Posted by in Events, Talks and Presentations
Tags: ,

Last Thursday we hosted the latest of our regular seminar/workshops in London. These workshops always have a service design, UX strategy or customer research focus, and we like to involve all attendees in activities rather than be just passive observers.

This time we were joined by guest speaker Chris Pitt from big data supremos Vertical Leap, who explained how to integrate multiple sources into SEO and customer intelligence and how to identify the targets for UX improvements based on big data. I then went onto outline the importance of qualitative research and behavioural insights – I did a few of my research party tricks and thankfully they all worked (they don’t always but it is usually due to small samples!).


Using Chatbots to Triage Live Chat Customer Needs

24th October 2018
Posted by in Brain Bites: 2 Minute Insights
Tags: ,

Conversational interfaces (voice assistants and chatbots) have not lived up to their launch hype, due to how hard it is to design and build conversations which obey the subtle nuances of human communication and language.

However, these technologies – when they are implemented knowing their limitations – are still valuable when designing multi-channel experiences. We’ve user tested chatbots which have been designed to answer simple questions where possible, and to gather all the information a live chat agent will need to answer more complex ones.

A well-designed chatbot can effectively triage or sort customers, helping some immediately and reducing the time that an agent needs to deal with others.


What “Good” Looks Like in Usability Testing: Rolf Molich is headlining our next workshop!

13th August 2018
Posted by in Events
Tags: ,

Have you performed usability testing on your website, app or service? If not, then you should! And if you have, how do you know the tests you’ve performed will provide insightful, actionable results?

In our fourth quarterly workshop, UX guru Rolf Molich (owner, DialogDesign) will discuss what good, objective usability testing “looks like”, using results from CUE-10. Rolf is one of the pioneers of usability: he is Vice President of the UX Qualification Board, which develops and maintains the CPUX-certification, and is the co-inventor of the heuristic evaluation method (with Jakob Nielsen). Needless to say, we’re thrilled he’s on board.


UX On The Front Line – Workshop Recap

18th June 2018
Posted by in Events
Tags: , , ,

Sometimes, it can feel like a battle to advocate for a practice that isn’t easily understood (or is often misunderstood), even if it can greatly improve your business’ product, site or service. User Experience is a great example of this; most people get that it’s a “good thing”, but few organisations actually go about actioning UX-focused practices or projects.

That’s why we invited five UX evangelists to speak at our latest workshop, UX On The Front Line, sharing their experiences of implementing UX within their organisation, using either a specific project or things they’ve learned throughout their career as examples.


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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