13 Posts about
Service Design

8 Ways You Can Build Trust Through Design

A couple of weeks ago, I attended a meet-up in London run by the Service Design Network, where we discussed how we can improve the way we design for those who are vulnerable, as well as how to build trust through design.

Building trust is not an easy task – but if businesses aren’t able to achieve it, or lose it, the results can be fatal (you only need to look at the recent news about Facebook to grasp the impact that loss of confidence can have).


UX Trends – Workshop Recap

The word ‘trendy’ usually brings to mind one of two things: older people trying desperately to keep up-to-date with current fads, or someone who has a willingness to follow, rather than lead. It’s true: blindly following trends – in your personal and professional life – because of your peers, colleagues or competitors is rarely a good thing to do.


Ten Things You Need To Know About Open Banking

Open banking launched in the UK earlier this month and is set to shake up the financial services industry as we know it. But how will it really affect customers and service providers?

Here’s the ten things you need to know about open banking…


Bunnyfoot to host event for Service Design Fringe Festival

7th September 2017
Posted by in Talks and Presentations
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We’re excited to announce that we will be hosting a workshop and networking drinks during the Service Design Fringe Festival this year!


Expectations Modelling

In a previous post, I explained that one of the keys to providing a quality service is ensuring that customer expectations are met. I also explained that in order to meet expectations, an accurate understanding of what they are, based on research, is vital.


How to name your service

When approaching a problem or something you need to do, you start with a goal in mind, rather than the service you need to access or the tool you need to do the job. As Theodore Levitt (an economist and professor at Harvard Business School) said:

People don’t want to buy a quarter-inch drill; they want a quarter-inch hole!


Conference round up: Service Design in Government

1st April 2017
Posted by in Talks and Presentations
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Last month, I attended the Service Design in Government conference in the Southbank.


Why you should design and audit services holistically

17th February 2017
Posted by in Brain Bites: 2 Minute Insights
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In both theatre and service design, everything that is happening off-stage has an impact on what is happening on-stage and on the customer’s overall experience. It is therefore key to design and audit services holistically to understand how everything works together and identify the issues and opportunities.


Service Design for Changing Needs

We’re all familiar with Maslow’s hierarchy of needs, but have you ever considered the breadth of different human needs within each of these categories? User needs can be vast and unexpected!


5 tips for creating positive, share-worthy service experiences

In a recent study, we found that people are just as likely to share a positive experience (48%) with your service as a negative one (51%) when looking across all channels.

So it’s clear that providing a positive service experience encourages people to share it, whether that’s in conversation with family/friends/colleagues on social media channels (i.e. Facebook, Twitter) or writing a review or email.


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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