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Metrics

Understanding the value of usability – notes from the @UKUPA event on UX and ROI

22nd July 2011
Posted by in Events
Tags: , , , ,

The UKUPA is the UK Chapter of the Usability Professionals’ Association. It brings together UK professionals from the design, technology and research communities who share a vision of creating compelling technology that meets users’ needs and abilities.

Once a month they hold events and Bunnyfoot had the pleasure of sponsoring the July event on the theme of UX and ROI.

The event sold out in 48 hours and the crowd were treated to the following talks.


Mass user testing – an innovative alternative to traditional usability testing – almost the golden bullet

test with many people gives quantitative results (performance and eyetracking), and qualitative insights too

We developed ‘mass user testing’ in response to the real world needs of commercial clients and to combat the deficiencies inherent in the most widely used traditional usability testing methods (we have actually been doing this for about 4 years but formalised it last year).

The key to mass user testing is using large numbers of people rapidly and cost effectively – this is achieved through recruiting people ‘off street’ with the lure of some cash (or other incentive – we are quite creative in this regard) for about 15 minutes of their time.


Mass User Testing: Almost the Golden Bullet

4th February 2009 - This post has 1 comment
Posted by in Brain Bites: 2 Minute Insights
Tags: , , , ,

Bunnyfoot developed ‘mass user testing’ in response to the real-world needs of commercial clients and to combat the deficiencies inherent in the most widely used traditional usability testing methods (we have actually been doing this for about 4 years but formalised it last year).

The key to mass user testing is using large numbers of people rapidly and cost-effectively – this is achieved through recruiting people ‘off street’ with the lure of some cash (or other incentives – we are quite creative in this regard) for about 15 minutes of their time.

test with many people gives quantitative results (performance and eyetracking), and qualitative insights too


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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