2 Posts about
Gamification

The growing importance of Serious Games

When we talk about games, we generally associate them with fun, Serious Games however, have an objective other than pure entertainment. They’re a useful option to help organisations convey messages in more meaningful and interesting ways; can be an alternative aid for teachers to educate their pupils and have even enabled governments to make learning about policies more engaging.


How Gamifying your website can increase engagement

3rd March 2014
Posted by in Brain Bites: 2 Minute Insights
Tags: ,

Gamification is the concept of including fun elements in your service in order to add delight to the user experience. These game elements can be added to any communication channel such as websites, apps or software programmes and are used to persuade customers towards a desired outcome.


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