The preference for works of art or even consumer items is often thought to remain in the eye of the beholder – eyetracking research suggests a correlation between the amount a person looks at an object and their preference for it.
Thanks to the continued success of our Westbourne Studios office, we are moving on to something bigger and better. We’ve outgrown the space at Westbourne so need more, better testing labs and more consultant desks.
For months we’ve been on the lookout for the perfect location and we found it at St John’s House in Farringdon.
Watch the video below of Tom, aged two and a half, playing Teletubbies (2004), and see if you can see his choices before he makes them. It’s simple, but this video is a great demonstration of the power of eye tracking…
This is my son 5 years ago – and my favourite eye-tracking demo ever. I use it all the time and must have shown it hundreds of times now, so I thought: time to release it to the wider world.
I am often asked how the eyetrackers work (second only to why the name Bunnyfoot?) – so here it is – in essence it is really simple – a digital camera videos your pupils (the holes that let light into your eye) and a computer works out where you are looking based on the video images.
Well there is a little bit more to it than that (not much though):
The infrared diodes shine light on the person in front of the eyetracker (it’s 14 times less strong than that emitted from a TV remote – so doesn’t burn their eyes out).