12 Posts about
Emotion

In UX, ‘Functional’ Doesn’t Cut It; Experiences Need to Be Emotional

A while ago, I noticed a post on Twitter that said, “a user interface is like a joke. If you have to explain it, it’s not very good”. Now, that’s obviously true; if your users have to spend their valuable time figuring out what your website (for example) is trying to tell or sell them or how the interface works – it’s (probably) not very good.

But in terms of user experiences, it’s no longer enough to just be usable; products, sites and services have to be enjoyable – people have to want to use them for them to be a success.


… And They All Lived Happily Ever After (Bunnytalk Video)

If you didn’t manage to make it to our last Bunnytalk (Once Upon a Time… ), don’t worry, there’s a happy ending: we’ve got a video of the presentation for you to watch.


Once Upon a Time… Why Narratives Are So Important In UX

11th April 2018
Posted by in Events
Tags: , , ,

As human beings, there are few things we find as engaging and exciting as stories. Since our earliest origins, storytelling has been a way for us to communicate with one another – just look at cave paintings, for example.


5 Great Examples of Emotion in Design

Think about a piece of creative – whether it’s a television advert, an email, a website or a physical object – that has had a lasting effect on you. It’s likely that as you’re picturing it, a huge part of what you remember will be the emotion you felt at the time. When you think about it, you won’t just recall what it was and what it looked like; you’ll remember if the images made you smile, or if the copy made you feel inspired.


2018: What’s In Store for UX?

Over the past year, we’ve covered a huge range of topics on our blog – from Bitcoin’s user experience issues to chatbots to how human-centred design could change politics. But what will we be talking about in 2018?

We decided to bash our Bunnyfoot heads together to predict what we think will be the key trends to be aware of over the next year when it comes to implementing a user experience – and how to make them a success.


Want to design an exceptional customer experience? Spice it up with emotion, advises Senior Interaction Designer, Jon Dixon

16th September 2016
Posted by in Brain Bites: 2 Minute Insights
Tags: ,

Adding emotion into the customer experience will talk to people’s unconscious brain, the more primitive parts of the brain that are in charge of making decisions.

Jon says: “It really surprises our clients to learn that most of the decisions we make, big or small, are largely made by the unconscious brain rather than the conscious brain.


Bunnytalk: Designing for Emotion

6th June 2016
Posted by in Talks and Presentations
Tags: ,

Bunnyfoot Consultant / Norwegian Huldra, Julie Zoe Kjernes, has developed a shiny new training course: Designing for Emotion. The course emphasises that great usability is no longer enough to be a differentiator in the user experience market. Learn how designing emotional experiences can have a real impact on your customer experience and keep people coming back for more!


‘Mind: The Gap’ – Bridging the experience gap between the usable and the exceptional

6th June 2016
Posted by in Events
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On July 28th 2016, Bunnyfoot will be running an afternoon workshop on how to create exceptional customer experiences. The workshop will be hosted at The Goldsmiths Centre in Farringdon and run by 2 of our expert UX consultants Jon Dixon and Julie Zoe Kjernes.


Jon Dodd to speak at UX Sheffield in January

Jon Dodd, CEO and Co-Founder of Bunnyfoot, is to speak at this month’s UX Sheffield event on the 28th January at the Sheffield Tap.


Playful Design and User Engagement

24th September 2014
Posted by in Brain Feasts: Longer Reads
Tags: , ,

At Bunnyfoot we help our clients produce exciting and interesting ways to engage their customers whilst delivering the behaviours the business needs. Often this is achieved by introducing playfulness – partly to increase engagement and fun, but also as a way of guiding the actions and behaviours that are desired.


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We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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