41 Posts about
Customer Research

Get real focus from your customers – try something different from focus groups

How do you choose between different creatives? It helps greatly if you can get answers to the following:

  • Is the creative going to make consumers look at the brand and the product?
  • Which creative will have better brand recall?
  • Which creative has the clearest marketing message?
  • Under realistic circumstances will the key messaging get through at all? Do they get the message from the limited time exposure?


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
More about us