41 Posts about
Customer Research

The guide to UX testing with kids

Technology and kids go together like peanut butter and jam. It’s not healthy, but they’re inseparable. As anxious adults, we tend to limit our children’s exposure to technology, but this could be worse for their development and our own understanding of technology today. This week, Cathy Carr, our Expert Consultant and Course Instructor takes a look at how to create a model environments to observe technology usage by our future generation.


Diary Studies, Capturing Life as it is Lived

Diary studies have been a traditional research method in behaviour research and social sciences for many years. They rely on users self-documenting specific personal experiences, in natural environments, over long periods of time. Typically, users report their activities and create a log of their thoughts, actions and feelings.


UX and working with kids

“Never work with kids & animals…”

…unless of course you want them to enjoy using your product/service!

Kids and teens are not just small adults! They differ across a range of factors, not just age, (including cognitive and developmental) and have different needs and expectations, therefore Bunnyfoot recommend that they are included at all stages of the design process.


iBeacon technology and user experience

14th January 2015
Posted by in Brain Bites: 2 Minute Insights
Tags: ,

Over the last few years Bunnyfoot have been increasingly involved in in-store user experience work, museum experiences, airport and train station experiences etc. As the digital and offline worlds become increasingly fused (mainly due to the ubiquity of mobile but also now wearables and newer initiatives such as the Internet of Things) organisations are investigating how physical experiences can be augmented and improved with technology. One such technology is iBeacons.  


UX Sheffield: International Research

4th December 2014
Posted by in Events
Tags: , ,

Bunnyfoot proudly sponsored the first ever UX Sheffield event, held last week at The Tap Brewery in Sheffield. Bunnyfoot’s own Veronika Jermolina spoke about her field experience in international research.


Mobile Ethnography

If you want to provide a truly excellent customer experience you need to really understand your customers. The problem is that how people behave, and how they think they behave, are often not the same – you can’t just ask them questions and expect to get the correct answers.


Bunnytalk: How Arsenal Fans Were Key Players in Website Redesign

In our latest Bunnytalk (our regular monthly presentations hosted in London) Ben Ladkin, Operations Manager at Arsenal Broadband Ltd, talks about the relationship between Bunnyfoot and Arsenal Media Group and how they used objective research at each design stage to ensure fans were at the centre of their site redesign.


User Testing is Key to Understanding People

In 2012 we carried out research investigating the effectiveness of Google AdWords. Our previous research indicated that 41% of people tested didn’t know that Google AdWords were ads. This year Google AdWords rolled out a new design which we tested, and gained some surprising results. What is proven again and again is the importance of user testing, never just assume!


Usability testing vs Focus groups

We are surprised by how many people we talk to who don’t understand the difference between usability testing and market research focus groups so we thought we would clear this up.


Observing behaviour in the wild – how do customers really act?

Usability testing within a lab environment (such as the Bunnyfoot testing labs) is an incredibly valuable way to see if your website or product is providing your customers with the best experience possible. But what would you give to see how customers interact with what you have to offer when in their own environment? Sometimes it’s important to get out there and do some good old fashioned field research.


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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