27 Posts about
Benefits of UX

How To Win (UX) Friends And Influence People

As awareness of UX is increasing, user experience professionals may find themselves hired by a company that wants to reap the benefits of UX but doesn’t really understand the process of user-centred design. This can lead to problems in getting approval to conduct UX activities and/or implementing design changes. So, what can you do to increase your influence and demonstrate the value of UX? I’m going to share a few tips to get you started.


UX On The Front Line – Workshop Recap

18th June 2018
Posted by in Events
Tags: , , ,

Sometimes, it can feel like a battle to advocate for a practice that isn’t easily understood (or is often misunderstood), even if it can greatly improve your business’ product, site or service. User Experience is a great example of this; most people get that it’s a “good thing”, but few organisations actually go about actioning UX-focused practices or projects.

That’s why we invited five UX evangelists to speak at our latest workshop, UX On The Front Line, sharing their experiences of implementing UX within their organisation, using either a specific project or things they’ve learned throughout their career as examples.


Is Designing for Persuasion Ethical?

25th April 2018
Posted by in Brain Feasts: Longer Reads
Tags: , ,

Persuasive design has received a lot of media attention recently. At the end of 2017, before Facebook’s more recent data leak difficulties, a number of high profile Silicon Valley technologists spoke out against the platforms that they helped build. Facebook’s founding president Sean Parker criticised the development of functionality that “exploit[s] a vulnerability in human psychology” in order to “consume as much of your time and conscious attention as possible”. The next day Chamath Palihapitiya, Vice President for User Growth at Facebook until 2011 said he felt “tremendous guilt” for his role in developing interactions that play on “short-term, dopamine-driven feedback loops” to maximise engagement.


Bunnytalking With Beano Studios: How To Design an Award-Winning Experience

Last night, we were lucky enough to have James Nation, Head of Design and UX at Beano Studios, visit our London office to talk about how he and his team designed their award-winning website.


We’ve Trained 200 People! A CPUX Course Milestone

1st March 2018 - This post has 1 comment
Posted by in Brain Licks: 10 Second Wisdom
Tags: , ,

We’re thrilled to say that, as of this year, we’ve hit a milestone: over 200 people will have taken our Certified Practitioner of User Experience (CPUX) courses!


UX Trends – Workshop Recap

The word ‘trendy’ usually brings to mind one of two things: older people trying desperately to keep up-to-date with current fads, or someone who has a willingness to follow, rather than lead. It’s true: blindly following trends – in your personal and professional life – because of your peers, colleagues or competitors is rarely a good thing to do.


Talking UX, Psychology and The Power of 100 at UX Sheffield

What do a 40% decrease in traffic accidents overnight, an evening spent watching TV and a good night’s sleep have to do with digital product design? Quite a lot, it turns out.


Ten Things You Need To Know About Open Banking

Open banking launched in the UK earlier this month and is set to shake up the financial services industry as we know it. But how will it really affect customers and service providers?

Here’s the ten things you need to know about open banking…


Inclusive Design Isn’t a ‘Nice-To-Have’ – It’s a Necessity for Innovation

‘Accessibility’ doesn’t sound very sexy. At best, it feels irrelevant to many and is seen more often as a box-ticking exercise or ‘nice to have’, rather than a necessity. But that viewpoint couldn’t be more wrong.


User Perception Vs. Reality in Voice Controlled User Interfaces

Although they’ve been on the market for a while now, there was a huge push from Amazon and Google to get their ‘smart’ assistants – the Echo and Home respectively – in to our homes and lives this past Christmas, and Voice Controlled User Interfaces (VCUIs) / Conversational Agents (CAs) have been mentioned on countless blogs and sites as key trends to keep an eye on this year – including our own. The purpose of both the Amazon Echo and Google Home is to make our lives easier… but do they really?


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We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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