UX Strategy

Learn how to create user experience strategies that meet the needs of your customers and your business.

This 1 day interactive training course runs from 09:30-16:30 in central London and costs £595 (excl. VAT).

We will also provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.

Next course:

Course Description:

This is an intensive, one-day introduction to UX Strategy which will help you:

  • Create evidence-based UX strategies for your products and services
  • Sell the benefits of a UX Strategy to your organisation
  • Plan your UX research and design activities
  • Understand how to differentiate your brand from your competitors’
  • Develop the right products and services for your customers and your business

It’s fun, it’s interactive and as well as meeting interesting people to exchange ideas and experiences with, you will learn about methods that will help you develop and improve your UX strategy.

Is It For You?

Have you ever created products or services that met every business need, but didn’t meet the expectations of your customers?

Have any of your products and services delivered a great user experience but were unable to turn a profit?

Have you ever wished you’d run your ideas past your customers before committing time and money to them?

Have you ever wondered how to demonstrate the importance of UX to your key stakeholders?

If the answer to any of these questions is “yes”, this course is for you.

What You’ll Learn

Topics covered in the course include:

  • Examining what UX strategy is – and what it’s not
  • How to know how ready your business is for UX Strategy
  • Defining the value proposition of your product or service
  • Defining a business model that addresses the needs of your customers and your business
  • How to analyse your competitors’ products and services to identify ways to differentiate yours
  • The importance of researching your user experience
  • Different ways of conducting UX research
    • How to translate a great strategy into great design
    • How to understand if your strategy is working

Learning objectives

After completing the course, you will be able to:

  • Describe what a good business strategy looks like
  • Create a business model for your product or service
  • Describe and discuss the benefits of customer research
  • Know when and how to conduct UX research and design activities
  • Conduct a competitor analysis
  • Monitor the success of your UX strategy

About your trainer

Pete holds a PhD in Human Factors, which he gained from Loughborough University. He has experience of user-centred research in both academic and commercial settings and has worked on projects in a number of industry sectors (e.g. rail, pharmaceutical, FMCG) for national and global companies.

Dr Pete Underwood

Senior Consultant

The Venue

Bunnyfoot (London office)
4th Floor
54 St John's Square
London, EC1V 4JL

We're based in the heart of Clerkenwell, just a 5-minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google maps

Read enough? Get in touch…

Contact Kelly Thomas to discuss your needs:
0207 608 1670

Or, come and visit us! We have offices in Oxford, Sheffield and London.

Full contact and location details