Fundamentals of Design Thinking, Ideation and Creative Collaboration

Learn how to extract knowledge and ideas from a diverse range of people to create remarkable customer experiences.

This is a 1 day (9:30-16:30) interactive training course

  • Central London location

The course costs £575 (excl. VAT) per attendee

  • This includes breakfast, lunch, refreshments throughout, course materials and a certificate of completion

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Course Description:

The talent and knowledge within your organisation (or your clients’ organisations) can be a great asset… if it can be unleashed creatively and collaboratively. You need to unlock the creativity from subject matter experts who don’t usually get involved with such things, and get those that normally do to approach solution forming from a wider or completely different perspective altogether. You also need to unlock people from their own assumptions and pet solutions and get people working together to share, co-create and ultimately co-own resulting solutions.

This course takes you through a whole workshop process to do exactly this. You will participate in a full end-to-end program of activities learning by trying out a number of representative techniques for real.

It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. By the end of the course you will have produced something worthwhile and will go back to your desk armed with weapons (and a few dinner party tricks) to impress your colleagues and friends.

Is It For You?

If you have a stake in improving conversions, satisfaction and loyalty from interactions with customers – this is the course for you!

People who take this course are typically Marketing Managers, Digital Marketers, Project Managers, Designers, Developers and User Experience Managers.

What You’ll Learn

Topics covered in the course include:

  • The importance of research to customer/user experience
  • The essential elements of valid behavioural research
  • When to do qualitative vs quantitative research
  • Contextual and longitudinal research techniques (such as contextual inquiries, mobile ethnography, diary studies)
  • How to plan and conduct effective interviews
  • How to plan and conduct effective surveys
  • When to use focus groups, and when not to
  • An introduction to usability testing (the principles of best practice)
  • Other research methodologies to consider
  • How to plan a research programme
  • How to analyse qualitative data effectively – in principle and practice
  • How to exploit the insight gained through research

Learning objectives

After completing the training, you will be able to:

  • Describe and discuss the benefits of customer research
  • Differentiate between good and bad research techniques
  • Be able to specify (and potentially deliver) appropriate research to supply real and actionable customer insight leading to improvements in customer experience
  • Draw upon practical experience gained to deliver effective observations, interviews, surveys and analysis
  • Be able to utilise qualitative data to inform your strategy and design decisions

I would definitely recommend this course to others! Jon is very knowledgeable and this came across in the course. Being a newbie to the whole area I wasn't made to feel stupid or silly when asking questions - in fact, I was encouraged to do so.


Kieran Smith
Business Analyst, Capita Employee Benefits


I really enjoyed the practical parts of the course and learning the whole process.


Ben Cohen
Innovation Manager, Macmillan Cancer Support


I'd recommend this course! It was very useful to go through the techniques and learn new ones.


Janika Leisalu
UI Designer, Workshare


Team is very attentive and helpful. The trainer was engaging and I enjoyed the day.


Claire Dracott
UX Lead, News UK

About your trainer

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association newsletter.

In 1999, Jon escaped the cosy confines of academia and co-founded Bunnyfoot. He likes to keep hands-on with client work where possible (his recent projects include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in-demand from national and international conferences and training courses.

Dr Jon Dodd

Founder and Managing Director

The Venue

Bunnyfoot (London office)
4th Floor
54 St John's Square
London, EC1V 4JL

We're based in the heart of Clerkenwell, just a 5-minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google maps

Read enough? Get in touch…

Contact Beth Airey to discuss your needs:
0207 608 1670

Or, come and visit us! We have offices in Oxford, Sheffield and London.

Full contact and location details