Designing for the Human Mind / Brain

Learn how to exploit psychology and neuroscience to deliver exceptional interactive designs and experiences.

This 1 day interactive training course runs from 09:30-16:30 in central London and costs £595 (excl. VAT).

We will also provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.

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Course Description:

This course is an intensive one-day introduction to how you can exploit what is known about the human brain and its capabilities and limitations in your designs.

Using principles honed from years of scientific study from the disciplines of sociology, psychology, perceptual psychology and neuroscience, this course will teach you how to tickle the brains of your customers/users through design and communication.

It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. After finishing the course you’ll be able to go back to your desk armed with knowledge (and a few dinner party tricks!) to impress your colleagues and friends.

Is It For You?

This course teaches the fundamentals of UX, explaining the science and theory behind many of the design principles we rely on today.

If you want to improve the impact of your designs, maximise conversions, optimise landing pages, and create effective dashboards and adverts – this is the course for you.

This course is aimed mainly at those designing for interactive experiences (websites, mobile sites, apps, etc.) but is also applicable to anyone who would like to improve how they communicate visually (advertising, presentation production, reporting etc.).

The people we see taking this course are Marketing Managers, Digital Marketers, Designers, User Experience Managers, Content Providers and other creatives…

What You’ll Learn

Topics covered in the course include:

  • The fundamentals of the human visual system and what this teaches us about design
  • How to grab and direct the attention of your customers
  • How to improve salience and readability
  • The psychology of colour
  • How to reduce the appearance of clutter
  • How people remember and how you can use this to the advantage of your brand/product/service
  • How to design for people’s natural thinking processes
  • The basics of persuasive design
  • Emotional design principles

Learning objectives

After completing the training, you will be able to:

  • Describe the key capabilities and limitations of the human brain that affect perception
  • Apply the key principles to your designs in order to improve customer behaviour and perceptions

Learn more and save money!

Develop your entire team’s UX capability with our corporate credits and save up to 33% on all of our courses.

Find out more

Can't get to us?

Our public courses usually run in central London or Sheffield but we also design and deliver these - and bespoke courses - at venues of your choice.

Ask us for details

Thank you! My mind has been widened and I would love to attend more beneficial courses like this with Bunnyfoot in the future.


Adam Stott
Junior UX Designer, Paddy Power Betfair


This course was engaging and the science is fascinating. I would recommend it strongly to others and look to attend future courses myself.


Ed Baker
Mobile Product Owner, Hastings Direct


I enjoyed learning more about how the mind works in relation to how people make decisions. I felt positive about what I do at work and got a lot out of the day. I could see designers, marketers and UX-type people benefitting from taking this course.


Charlotte Green
User Experience Consultant, Nationwide


Small group and great participation. Every individual's questions were answered. Lots of information was covered as well as the take away best practice points. Very happy!


Joseph Shaffery
Creative Lead, Capita


Interesting insights that were delivered in an engaging way. Applying it back to web page design made it really relevant. Jon was a great trainer!


Gavin Ross
Senior Online Experience Manager, easyJet

About your trainer

James is an experienced UX consultant who holds an MSc in Human-Centred Systems from City University London. He is a strong advocate of inclusive design and believes empathy drives the best solutions.

James comes with a wealth of experience having worked on a wide range of client projects such as EDF Energy, British Library, Kew Gardens and UXUK Award winning work with Beano.

James Whittaker


The Venue

Bunnyfoot (London office)
4th Floor
54 St John's Square
London, EC1V 4JL

We're based in the heart of Clerkenwell, just a 5-minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google maps

Read enough? Get in touch…

Contact Kelly Thomas to discuss your needs:
0207 608 1670

Or, come and visit us! We have offices in Oxford, Sheffield and London.

Full contact and location details