Designing for the Human Mind / Brain

Learn how to exploit psychology and neuroscience to deliver exceptional interactive designs and experiences.

This is a 1 day (9:30-16:30) interactive training course

  • Central London location

The course costs £575 (excl. VAT) per attendee, and we allow a maximum of 10 attendees per session

  • This includes breakfast, lunch, refreshments throughout, course materials and a certificate of completion

Next course:

Course Description:

This course is an intensive one-day introduction to how you can exploit what is known about the human brain and its capabilities and limitations in your designs.

Using principles honed from years of scientific study from the disciplines of sociology, psychology, perceptual psychology and neuroscience, this course will teach you how to tickle the brains of your customers/users through design and communication.

It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. After finishing the course you’ll be able to go back to your desk armed with knowledge (and a few dinner party tricks!) to impress your colleagues and friends.

Is It For You?

If you want to improve the impact of your designs, maximise conversions, optimise landing pages, and create effective dashboards and adverts – this is the course for you.

This course is aimed mainly at those designing for interactive experiences (websites, mobile sites, apps, etc.) but is also applicable to anyone who would like to improve how they communicate visually (advertising, presentation production, reporting etc.).

The people we see taking this course are Marketing Managers, Digital Marketers, Designers, User Experience Managers, Content Providers and other creatives…

What You’ll Learn

Topics covered in the course include:

  • The fundamentals of the human visual system and what this teaches us about design
  • How to grab and direct the attention of your customers
  • How to improve salience and readability
  • The psychology of colour
  • How to reduce the appearance of clutter
  • How people remember and how you can use this to the advantage of your brand/product/service
  • How to design for people’s natural thinking processes
  • The basics of persuasive design
  • Emotional design principles
  • Designing for the other senses
    • Hearing
    • Touch
    • … Taste?!

Learning objectives

After completing the training, you will be able to:

  • Describe the key capabilities and limitations of the human brain that affect perception
  • Apply the key principles to your designs in order to improve customer behaviour and perceptions

Thank you! My mind has been widened and I would love to attend more beneficial courses like this with Bunnyfoot in the future.


Adam Stott
Junior UX Designer, Paddy Power Betfair


This course was engaging and the science is fascinating. I would recommend it strongly to others and look to attend future courses myself.


Ed Baker
Mobile Product Owner, Hastings Direct


I enjoyed learning more about how the mind works in relation to how people make decisions. I felt positive about what I do at work and got a lot out of the day. I could see designers, marketers and UX-type people benefitting from taking this course.


Charlotte Green
User Experience Consultant, Nationwide


Small group and great participation. Every individual's questions were answered. Lots of information was covered as well as the take away best practice points. Very happy!


Joseph Shaffery
Creative Lead, Capita


Interesting insights that were delivered in an engaging way. Applying it back to web page design made it really relevant. Jon was a great trainer!


Gavin Ross
Senior Online Experience Manager, easyJet

About your trainer

A highly experienced interaction designer with a background in graphic design and illustration, Jon has been incorporating user-centred design into web design since the 90s and has practical experience across the whole spectrum of UCD activities – from ethnography and behavioural modelling to information architecture, wire-framing, storyboarding, prototyping and formative user testing, as well as visual design and behaviour of user interfaces.

Jon has blogged for e-Consultancy and was one of the speakers at UX Brighton 2013.

Jon Dixon

Senior Interaction Designer

The Venue

Bunnyfoot (London office)
4th Floor
54 St John's Square
London, EC1V 4JL

We're based in the heart of Clerkenwell, just a 5-minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google maps

Read enough? Get in touch…

Contact Beth Airey to discuss your needs:
0207 608 1670

Or, come and visit us! We have offices in Oxford, Sheffield and London.

Full contact and location details