Designing for Emotion

Learn how to use emotional cues in your designs to make people love your brand, your products, and your services.

This 1 day interactive training course runs from 09:30-16:30 in central London and costs £595 (excl. VAT).

We will also provide breakfast, lunch, refreshments throughout the day, course materials and a certificate of completion.

Next course:

Course Description:

This is an intensive one-day introduction to designing for emotion. Grounded in the scientific principles of human emotion, this course will teach you how to understand the elements of emotional mapping and help get you to grips with the key rules for designing emotional experiences, as well as how you can apply the emotional spectrum to both physical and digital spaces. The day will be fun and interactive with tasks and games to understand what goes on in the emotional brain and how we can use it to our advantage when designing anything from a website to an exhibition.

It’s fun, it’s interactive and you will meet interesting people to exchange ideas and experiences. You’ll analyse your own products or services and leave with concrete guidelines as to how to practice emotional mapping in your industry.

Is It For You?

If it’s your goal to maximise conversions, optimise landing pages, and understand what makes your customers pay attention to you, linger or get lost in your services – this course is for you!

Participants in this course are typically Brand Managers, Marketing Managers, Digital Marketers, Designers or User Experience Managers.

What You’ll Learn

Topics covered in the course include:

  • The principles of emotional design
  • The differences between feelings and emotions
  • How humans value emotions and how you can use that to design pleasurable experiences
  • How to design for our primal emotional responses
  • How user-centred design is related to emotional design
  • The dramatical effect of emotional memory
  • A handy checklist for how to incorporate emotion into your designs
  • How to evaluate for emotion
  • Reviewing existing designs (public or your own)

Learning objectives

After completing the training, you will be able to:

  • Describe and discuss the benefits of and key factors for delivering an emotional customer experience
  • Describe the key principles of emotion and how it affects customer behaviour
  • Recognise the key triggers and patterns for emotional design
  • Evaluate the emotional aspects of customer experiences
  • Create an emotional map

Learn more and save money!

Develop your entire team’s UX capability with our corporate credits and save up to 33% on all of our courses.

Find out more

Can't get to us?

Our public courses usually run in central London or Sheffield but we also design and deliver these - and bespoke courses - at venues of your choice.

Ask us for details

The content covered in the course was great, and just what I wanted. It was good to be taught in a small group; it was easy to interact with the tutor and feel interacted with.


Amy James
UX Researcher, Moonpig


The tutor was very knowledgable and a great speaker!


Vincenzo Zuccarello
Senior UX Architect, Aviva


I've worked with Bunnyfoot before over the years and they know their stuff!


Donna Hill
Senior User Experience Architect, Focus Integrated Marketing

About your trainer

Julie Zoe (“JZ”) holds a first class (Hons) degree in Product Design. She is passionate about everything related to psychology and UX and is a firm believer in the power of applying UCD principles to the physical and digital aspects of the world. Working with some of the world’s biggest brands and multidisciplinary teams, she has delivered research insights for exploratory programs to usability tests.

Before joining Bunnyfoot, Julie Zoe worked for Samsung Design Europe undertaking open innovation and ethnographic research. Following this, she gained 4 years’ experience at DCA International as a User Researcher and Strategist.


Julie Zoe Kjaernes

Senior Consultant

The Venue

Bunnyfoot (London office)
4th Floor
54 St John's Square
London, EC1V 4JL

We're based in the heart of Clerkenwell, just a 5-minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google maps

Read enough? Get in touch…

Contact Kelly Thomas to discuss your needs:
0207 608 1670

Or, come and visit us! We have offices in Oxford, Sheffield and London.

Full contact and location details