Customer / User Research Methods and Practice

Get the insight and understanding into your customers that you need in order to deliver services that drive the behaviours you want.

This is a 1 day (9:30-16:30) interactive training course

  • Central London location

The course costs £575 (excl. VAT) per attendee, and we allow a maximum of 10 attendees per session

  • This includes breakfast, lunch, refreshments throughout, course materials and a certificate of completion

Next course:

Course Description:

Customer / User Research Methods and Practice is an intensive introduction to how to conduct valid and effective research on your customers/users/audiences so you can use the insight gained to:

  • Set a strategy
  • Input into user models such as personas and mental models
  • Produce products and services that drive the customer behaviour you require

It’s fun, it’s interactive and you’ll meet interesting people to exchange ideas and experiences with. During the course, you will practice the methods taught and go back to your desk armed with weapons to improve the insight you have about your customers.

Is It For You?

Have you had to make decisions based on assumption or hunches? Or worse still, made a wrong decision based on poor or inappropriate research? Have you conducted expensive focus groups that left you thinking, “so what”? Are you bombarding your customers with surveys that never seem to deliver the insight you need? If so, this course is for you.

This course is equally for you if you want to learn how to know the best way to spend your time and resources to get the maximum insight to feed into your UX strategy. Doing research is important, but doing the right research is more important still. This course will teach you how to plan a research programme (for you, your teams or 3rd parties to execute) and how to spot and reject bogus research…

What You’ll Learn

Topics covered in the course include:

  • The principles of idea generation and the idea lifecycle
  • Generating a shared brief
  • Getting the most out of groups, overcoming barriers to sharing
  • Exploding ideas (numerous techniques and theories)
  • Evaluating and communicating ideas
  • Developing ideas
  • An introduction to testing ideas in the wild for validation

Learning objectives

After completing the training, you will:

  • Understand the full cycle of how briefs are turned into concepts through idea generation, evaluation, and development
  • Understand the theories behind idea collaboration
  • Be able to control inputs from group members and moderate a group
  • Have learned key techniques for idea generation
  • Consolidate your understanding through practice with key techniques
  • Be confident in how to find and adapt techniques to meet your specific needs

About your trainer

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association newsletter.

In 1999, Jon escaped the cosy confines of academia and co-founded Bunnyfoot. He likes to keep hands-on with client work where possible (his recent projects include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in-demand from national and international conferences and training courses.

Dr Jon Dodd

Founder and Managing Director

The Venue

Bunnyfoot (London office)
4th Floor
54 St John's Square
London, EC1V 4JL

We're based in the heart of Clerkenwell, just a 5-minute walk from Farringdon mainline railway and underground stations.

Plan your journey on Google maps

Read enough? Get in touch…

Contact Beth Airey to discuss your needs:
0207 608 1670

Or, come and visit us! We have offices in Oxford, Sheffield and London.

Full contact and location details