What is usability testing?

By observing real users undertaking real tasks, we gain rich and critical insight into their needs, expectations and experience.

Moderated usability testing involves guiding users through tasks in real-time. It provides immediate insight and allows for in-depth exploration of user behaviours and reactions. It can be conducted either in-person (lab-based) or remotely.

Bunnyfoot also provide moderated usability testing with users who have access needs such as disabilities and impairments.

Remote unmoderated usability testing asks users to complete tasks by themselves at their own convenience using specialist software for recording their experience and insights. Scheduling and access to the user base are simplified, but a lack of real-time interaction and immediate clarification by a moderator means that some avenues of insight may go unexplored.

Professional participant recruitment is essential for usability testing. For this we partner with our specialist market research recruitment company, Bunnyfield.

When to conduct usability testing?

Usability testing is appropriate and insightful when applied to any part of a product or service’s lifecycle: design development, pre-launch and live services.

Want to conduct usability testing?

Bunnyfoot has always prioritised evidence capture and valid, bespoke study designs to truly understand the nature of user engagement, interactions and behaviours, in a holistic way.

If you would like to talk about how we can support you with gaining a deeper understanding of your audience so you can make evidence-driven design decisions, we’d love to talk!