Content design

What is content design?

Content design, sometimes referred to as content strategy, is the design, curation and structuring of content in a way that offers the best possible experience for the user. 

Unlike traditional writing or copywriting, which might focus purely on crafting engaging or persuasive text, our content designers consider how all content (copywriting, imagery, infographics and more) functions within the interface and how it helps users achieve their goals.

Key content design considerations include:

• User-centeredness (resonating with and meeting the needs of the intended users.)
• Accessibility (user reading age/proficiency, readability, image alt tags, heading structure etc.)
• Effectiveness and efficiency (signposting and guidance, cross platform consistency, scalability, localisation and more.)

Bunnyfoot can also provide a content audit report with actionable insight, content creation guidelines or even create content for you.

When to use content design?

• Whenever new products and services are being created or when existing ones are being redeveloped.
• When you want to elevate your user experience beyond functional usability and technical accessibility.

Need some help?

Bunnyfoot has always prioritised evidence capture and valid, bespoke study designs to truly understand the nature of user engagement, interactions and behaviours, in a holistic way.

If you would like to talk about how we can support you in gaining a deeper understanding of your audience so you can make evidence-driven design decisions, we’d love to talk!