Our Services

Evidence from research and testing underpins our whole approach

We help you create superior and profitable customer experiences by applying appropriate user-centred design methods along with a framework for incorporating usability, persuasion and emotion.

About 80% of our work is digital – the rest is offline or omni-channel.

User / Customer Testing

A focus on real evidence, not opinions. We test real people whilst they perform real tasks. We observe what they actually do – analyse this evidence and make actionable recommendations for improvements.

We will design bespoke test(s) for your specific needs: 1-on-1 lab-based testing, remote testing, in the field testing, MVT/analytics, eye-tracking – often a combination.

Customer Insight / Research

The only way you will deliver truly excellent customer experience is if you really understand your customers.

People don’t behave how they say or think they will – our range of research techniques uncover the true behaviour of your customers.

Expert Design Consultancy and UX Strategy

Our UX experts are on hand to help you solve your problems, ease your design decisions, and make concrete recommendations to enhance your site or service.

This can take the form of design and UX strategy workshops, usability evaluations, persuasion and emotion evaluations, participatory design workshops, competitor benchmarking, best practice analysis, accessibility audits.

Interaction Design and Prototyping

For digital (websites and mobile) but also physical interactions such as kiosks, signage, and packaging. We design how information should be presented, how it flows and how it should respond.

Prototypes (from hand-drawn through to high-fidelity) demonstrate how it all works, form part of the final blueprints, and most importantly, can be tested with your customers.

Customer Modelling and Journey Mapping

Often part of a wider UCD or information architecture project, but can also be a valuable stand-alone exercise to throw light on opportunities and strategy.

Customer models and maps are concise visual distillations of research and analysis. They can show the current reality or the intended future experience.

Specialist Eye-Tracking Services

We have unrivalled experience with eye-tracking techniques and technologies and offer specialist eye-tracking studies aimed at optimising the impact and conversions produced by any visual media.

We develop tailored quantitative and qualitative studies for optimising homepages and landing pages, print media, TV ads, billboards, POS, packaging, planograms and more…

Usability / UCD / UX Training Courses

We offer a range of intensive, interactive courses for those involved in creating outstanding customer experiences.

Our courses include: Creating Superior Customer Experiences, Designing for Persuasion, Rapid Prototyping with Axure, Practical Accessibility, User Testing… and others!

See all of our training courses.

Specialist Lab-Building Services

Leveraging years of experience setting up UX research spaces in the UK (and abroad), we can help you spec out the hardware, software and everything else needed to create a flexible, comfortable research space.

This can include the physical construction, supplying and testing, and AV equipment (including eye-trackers) as well as sharing our processes and providing consultancy training.

Internet of Things (IOT) Consultancy

If you are working in the IoT, we can unlock the value you need from your connected products and services.

We typically start with behavioural research of your customers: we identify their needs and pain points and turn these into an ecosystem strategy. This considers all of your connected devices, service touchpoints, data needs, and customer experiences. It becomes a framework to guide all your design and project decisions.

We then prototype IoT solutions with you, testing and validating them with customers before you go to market.

Visit us at any of our 3 locations…



rise in conversions on the landing page and 15% increase in conversions through the donation form


Bunnyfoot drew on their in-depth knowledge of customers within our sector to challenge us with better solutions. Their style mirrors our own: can do, delivery-focused and not a Frappuccino in sight!

James Millet, Head of Digital



90% increase in conversions followed by a sustained 140% increase


Working with Bunnyfoot on BIMCO’s new website has been a really eye-opening, fascinating and fun experience. I’m really proud of the approach we’ve taken on the new site!

Gemma Wilkie, Director of Communications



rise in mobile traffic and 43% rise in tablet traffic


Bunnyfoot did an excellent job of putting the customer at the heart of our approach to web usability. Previously, all our customer experience decisions were based on instinct rather than hard evidence. Working with Bunnyfoot, we were able to turn this on its head; we learnt some hard lessons about what we were doing wrong, but significantly improved the customer experience and online conversion as a result.

Alex Roberts, Marketing and Sales Director

Research Studios / Labs

We have state-of-the-art testing facilities in London, Oxford and Sheffield. All of our studios contain eye-tracking equipment and can host client observers in comfort.

Our studios and equipment are available for hire.

Find out more.

Read enough? Get in touch…

Contact Paul Wallis to discuss your needs:
0207 608 1670

Or, come and visit us! We have offices in Oxford, Sheffield and London.

Full contact and location details