About John
John has over 25 years’ experience in usability, accessibility, eCommerce, digital marketing and human-centred design.
Prior to working at Bunnyfoot, John was Head of eCommerce at what was then, the UK’s leading education IT company. There, he employed a plethora of user-centred approaches in transforming and optimising their online channels.
Always aware of budgetary constraints, and not afraid to get his hands dirty, John could often be found sweet-talking visiting customers into participating in budget usability tests during their lunch breaks.
Over the last 25 years, John has studied and practised many UX methodologies including interaction design, usability testing, expert evaluation, accessibility auditing, evaluation and testing, card sorting, user interviews and ethnographic research, and he is experienced in stakeholder engagement.
His client-side background means that he understands many of the challenges that eCommerce and digital marketing teams face when trying to create great user experiences.
John is Head of Accessibility at Bunnyfoot; as well as supporting and advising clients and colleagues on how to improve the accessibility of their products and services, he has authored and delivers our course on Practical Accessibility, which covers the basics – from what we mean by accessibility and why we should be thinking about it, through to how to design and test websites and apps for accessibility.
John also delivers Bunnyfoot’s Certified Professional for Usability & User Experience (CPUX-F) course. He is a Personal Member of the UXQB (the qualifications board responsible for the CPUX-F course), an active member of several UXQB curricula working groups, and chairs the organisation’s Accessibility working group. He contributed significantly to the current CPUX-F course curriculum, as well as writing a number of the public test questions.
He also co-authored and delivers Bunnyfoot’s Rapid Prototyping with Axure course – at beginner, intermediate and advanced levels – and has co-authored and delivered a 5-day immersive course on Interaction Design.
John has been Head Judge for the UXUK Awards since 2015 and has compered the awards ceremony since 2016.
Outside of work, John is a keen studio musician (i.e., insufficiently practised to play live) – he plays guitar and keyboards and enjoys writing and recording his own, self-indulgent, prog-rock-styled noodlings. He also loves eating and does so on a regular basis.
Blog posts by John
