Competitor review/benchmarking

What is it?

An analysis of competitor products or services from a user experience perspective. This review involves applying industry standard and bespoke evaluation criteria (heuristics) to systematically assess elements such as design, functionality, usability, content strategy, and overall user satisfaction in order to generate benchmark scores.

By understanding what competitors are doing well or falling short on, a competitor review provides valuable insights that can guide design decisions, help in positioning a product, and inspire innovation to create a more compelling and differentiated user experience. We’ll discuss with you the level of analysis and reporting you require.

By including your own product in the review, you can see how you sit in the competitive landscape.

When to use it?

• When looking to develop new products and services.
• When looking to improve existing products and services.
• To identify opportunities for improving standing in the competitive landscape.

Want to conduct competitor review/benchmarking?

Bunnyfoot has always prioritised evidence capture and valid, bespoke study designs to truly understand the nature of user engagement, interactions and behaviours, in a holistic way.

If you would like to talk about how we can support you with gaining a deeper understanding of your audience so you can make evidence-driven design decisions, we’d love to talk!