There are clear principles we can refer to when designing a ‘persuasive’ experience. The way we enact these principles, however, depends upon our imagination and ingenuity. I am always looking for good examples to add to Bunnyfoot’s Design for Persuasion course and recently I found one that surprised me. Not because it is so novel, but because I had been interacting with it for some time without realising what was actually happening.

For our 5th workshop, we are teaming up with the expert data science team at Vertical Leap to run a session on how you can more effectively measure, identify and optimise the performance of your service for customers/users.