Last Thursday we hosted the latest of our regular seminar/workshops in London. These workshops always have a service design, UX strategy or customer research focus, and we like to involve all attendees in activities rather than be just passive observers.
This time we were joined by guest speaker Chris Pitt from big data supremos Vertical Leap, who explained how to integrate multiple sources into SEO and customer intelligence and how to identify the targets for UX improvements based on big data. I then went onto outline the importance of qualitative research and behavioural insights – I did a few of my research party tricks and thankfully they all worked (they don’t always but it is usually due to small samples!).
SH:24 were last year’s big winners at the UXUK Awards. They took home the grand prize of Best overall User Experience as well as Best Public Sector and Best innovation.
We were lucky enough to have SH:24 designer, Mollie Courtenay, give us an insight into how they created this award winning service. In the informative talk, Mollie shared some of the tools, methods and principles the team used to grow from concept to scalable commissionable service over the last 3 years.
I recently had the pleasure of attending Rolf Molich’s “Five users will find 85% of the usability problems – and other myths about usability testing” talk hosted by UX Sheffield. This was part of a series of Rolf Molich talks, held in Oxford, Sheffield and London – all sponsored by Bunnyfoot.
Last Thursday (30th June), I joined many others from the service design industry at the RIBA’s grand building on Portland Place, for the Service Design Network’s UK Conference. The day was full of excellent and inspiring talks; here I pull out a few of my highlights.
“Good services are verbs, bad services are nouns” – Louise Downe, GDS
Yesterday I spoke at the annual web effectiveness conference in Copenhagen organised by Bowen Craggs. The conference is interestingly different to many as it has a clear ‘corporate website’ and ‘corporate communications’ focus.