Life-centred design. Planet-centred design. Sustainable UX. Lean design. Digital sobriety and digital waste. These are not fashionable trends but the industry’s response to what is happening to the planet.
Bunnyfoot hosted the latest of our regular workshops in London last Thursday, ‘Zoom Out to Zoom In; Designing Effective Human-Centred Services.’ This event brought together some of the biggest brands in the UK with a chance to learn a new approach and network with others in the field.
Last Thursday we hosted the latest of our regular seminar/workshops in London. These workshops always have a service design, UX strategy or customer research focus, and we like to involve all attendees in activities rather than be just passive observers.
This time we were joined by guest speaker Chris Pitt from big data supremos Vertical Leap, who explained how to integrate multiple sources into SEO and customer intelligence and how to identify the targets for UX improvements based on big data. I then went onto outline the importance of qualitative research and behavioural insights – I did a few of my research party tricks and thankfully they all worked (they don’t always but it is usually due to small samples!).