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Brain Bites: 2 Minute Insights

The Biases That Shape Us (Even When We Don’t Know It)

In my previous blog, I talked about why creating an emotional experience through design is so important to a product/site/app’s success. But if you think about it, it’s odd that this is the case; we humans like to think we’re rational beings, superior to our animal counterparts; when we make decisions – to buy a BMW over a Tesla, to get our coffee from Costa instead of Starbucks – we make them objectively, based on logic – not instinct or emotion.

But… that’s rarely the case.


In UX, ‘Functional’ Doesn’t Cut It; Experiences Need to Be Emotional

A while ago, I noticed a post on Twitter that said, “a user interface is like a joke. If you have to explain it, it’s not very good”. Now, that’s obviously true; if your users have to spend their valuable time figuring out what your website (for example) is trying to tell or sell them or how the interface works – it’s (probably) not very good.

But in terms of user experiences, it’s no longer enough to just be usable; products, sites and services have to be enjoyable – people have to want to use them for them to be a success.


The Art of Moderation in UX

6th August 2018
Posted by in Brain Bites: 2 Minute Insights
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Good research is hard to do; it takes a lot of knowledge and skill to correctly plan and execute a research project, no matter what field you’re in.

One of the most crucial stages of any research study is data collection. The old saying ‘rubbish in = rubbish out’ is particularly true here, because no amount of analysis will deliver the insights you need if you’ve collected insufficient amounts or the wrong type of data (or both!).

When it comes to UX, getting the necessary data to create great experiences often involves observing and speaking with people who represent key user groups. Typically, this means performing user testing, in-depth interviews or focus groups. Given the time and effort it takes to plan and run these activities, you need to be confident that the person you’re relying on to conduct the research sessions knows what they’re doing.


How To Win (UX) Friends And Influence People

As awareness of UX is increasing, user experience professionals may find themselves hired by a company that wants to reap the benefits of UX but doesn’t really understand the process of user-centred design. This can lead to problems in getting approval to conduct UX activities and/or implementing design changes. So, what can you do to increase your influence and demonstrate the value of UX? I’m going to share a few tips to get you started.


What Makes A Good UX Designer?

In a world with an ever-increasing number of UX designers (as well as ever-increasing confusion about what “UX” actually entails), how can you tell the good from the bad? What are the things you need to look out for, and the things to avoid? Don’t worry; we’re here to help! Here’s a list of key UX skills and some top tips for identifying them.


Ten Things You Need To Know About Open Banking

Open banking launched in the UK earlier this month and is set to shake up the financial services industry as we know it. But how will it really affect customers and service providers?

Here’s the ten things you need to know about open banking…


A Straight Forward, Straight Talking Guide to Mental Models

You may have read up on mental models and still be left thinking, eh? We’re not surprised; there’s lots of explanations out there using flowery language that makes it all sound rather convoluted. But the thing is, mental models shouldn’t be complicated. At Bunnyfoot, we like to practice what we preach. So, here’s a straight forward, straight talking guide to mental models.


How (UX) mature is your organisation?

27th September 2017
Posted by in Brain Bites: 2 Minute Insights
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The discipline of UX is not a new one. In fact, its importance within product and service design has been evangelised by Bunnyfoot and other UX experts for a couple of decades now. However, there is still considerable variation across, and within, industries in terms of how UX principles and methods are adopted and used.


Expectations Modelling

In a previous post, I explained that one of the keys to providing a quality service is ensuring that customer expectations are met. I also explained that in order to meet expectations, an accurate understanding of what they are, based on research, is vital.


Empty states: why they are important

What is an empty state?

You may be wondering what an empty state is. I’m sure, at least once in your life, you have found yourself seeing a blank screen with no data and no guidance, not knowing what to do next.


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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