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Brain Bites: 2 Minute Insights

What is usability and why does it matter?

19th September 2019
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The word usability gets used a lot in UX circles but what does it actually mean? I am going to give you the official definition and then explain it because it can be a bit of a head-scratcher at first.


What’s the difference between UI and UX?

21st August 2019
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We often see roles being advertised as UX/UI designer, or we see UX designers who are just designing without contact with users. We thought we would answer the question on what the difference is and why it is important.


EVENT: Zoom Out To Zoom In – Designing Effective Human-Centred Services

Bunnyfoot hosted the latest of our regular workshops in London last Thursday, ‘Zoom Out to Zoom In; Designing Effective Human-Centred Services.’  This event brought together some of the biggest brands in the UK with a chance to learn a new approach and network with others in the field.


Why is UX research important and how can it help your business?

While the term ‘user experience’ or ‘UX’ has received a lot of attention over the years, many are still not aware that user or UX research is one of the most essential components of designing a successful service. Companies cannot create a great user experience without understanding target users, their needs, aspirations and ways of thinking. We therefore use UX research – the systematic investigation of users and their requirements – in order to add context and insight into the process of designing the user experience.


What is UX?

1st July 2019
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Do you work in UX and struggle to explain what you do to your friends and family? Or have you heard this term somewhere and are now trying to work it out what it means? Hopefully this post will help!


Why do UX Testing?

Usability testing is a core part of the user centred design process, but why is it so important?


A surprising moment of persuasion

There are clear principles we can refer to when designing a ‘persuasive’ experience. The way we enact these principles, however, depends upon our imagination and ingenuity. I am always looking for good examples to add to Bunnyfoot’s Design for Persuasion course and recently I found one that surprised me. Not because it is so novel, but because I had been interacting with it for some time without realising what was actually happening.


What is UX Strategy?

26th March 2019
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As UX matures as a discipline, awareness within organisations of its importance and usefulness is growing. This brings both opportunities and risks.

On one hand, UX may be seen by senior decision makers as fundamental to creating competitive advantage for the business. This gives UX teams the chance to shine and deliver great value for their organisation and its customers. Conversely, this opportunity means UX teams sticking their heads above the parapet and putting themselves in the firing line, highlighting the need to demonstrate their worth.


Applying User-Centred Design To Your Career

12th November 2018
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I was speaking with a friend recently about the difficulties she’s having when it comes to deciding what the next step in her career should be. She’s gained a lot of transferable experience and skills from the jobs she has previously held but hasn’t yet found a role that she wants to build into a career.

There were two key problems my friend and I discussed: Firstly, she didn’t really know which role(s) she was most suited to, and secondly, of the jobs that were seemingly appropriate, which one should she go for?


Using Chatbots to Triage Live Chat Customer Needs

24th October 2018
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Conversational interfaces (voice assistants and chatbots) have not lived up to their launch hype, due to how hard it is to design and build conversations which obey the subtle nuances of human communication and language.

However, these technologies – when they are implemented knowing their limitations – are still valuable when designing multi-channel experiences. We’ve user tested chatbots which have been designed to answer simple questions where possible, and to gather all the information a live chat agent will need to answer more complex ones.

A well-designed chatbot can effectively triage or sort customers, helping some immediately and reducing the time that an agent needs to deal with others.


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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