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Brain Bites: 2 Minute Insights

Do you know what your customers need?

15th January 2020
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You may well have heard the famous quote from Henry Ford after he’d invented the revolutionary Model T car:

‘If I’d asked customers what they wanted, they would have said “a faster horse”’

This quote nicely illustrates that a key part of creating a successful product (or service) is understanding what your customers actually need to achieve their goal(s). Just asking customers what they want your product to do will likely give you a list of suggestions that aren’t commercially or technically viable and/or don’t improve a customer’s experience of the product.


Offboarding: What It Means and Why It Matters

In November I attended a workshop at the UX Live conference called “How to End…,” The workshop covered many interesting topics around endings in the customer experience.


Are we falling for our tech?

Is there a growing familiarity with our tech and not in the platonic sort of way? Having meaningful relationships and feeling a connection are core human needs. Technology appears to be filling the gap for some.


Sustainable UX and Service Design

Life-centred design. Planet-centred design. Sustainable UX. Lean design. Digital sobriety and digital waste. These are not fashionable trends but the industry’s response to what is happening to the planet.


What is usability and why does it matter?

19th September 2019
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The word usability gets used a lot in UX circles but what does it actually mean? I am going to give you the official definition and then explain it because it can be a bit of a head-scratcher at first.


What’s the difference between UI and UX?

21st August 2019
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We often see roles being advertised as UX/UI designer, or we see UX designers who are just designing without contact with users. We thought we would answer the question on what the difference is and why it is important.


EVENT: Zoom Out To Zoom In – Designing Effective Human-Centred Services

Bunnyfoot hosted the latest of our regular workshops in London last Thursday, ‘Zoom Out to Zoom In; Designing Effective Human-Centred Services.’  This event brought together some of the biggest brands in the UK with a chance to learn a new approach and network with others in the field.


Why is UX research important and how can it help your business?

While the term ‘user experience’ or ‘UX’ has received a lot of attention over the years, many are still not aware that user or UX research is one of the most essential components of designing a successful service. Companies cannot create a great user experience without understanding target users, their needs, aspirations and ways of thinking. We therefore use UX research – the systematic investigation of users and their requirements – in order to add context and insight into the process of designing the user experience.


What is UX?

1st July 2019
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Do you work in UX and struggle to explain what you do to your friends and family? Or have you heard this term somewhere and are now trying to work it out what it means? Hopefully this post will help!


Why do UX Testing?

Usability testing is a core part of the user centred design process, but why is it so important?


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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