Persuasive design has received a lot of media attention recently. At the end of 2017, before Facebook’s more recent data leak difficulties, a number of high profile Silicon Valley technologists spoke out against the platforms that they helped build. Facebook’s founding president Sean Parker criticised the development of functionality that “exploit[s] a vulnerability in human psychology” in order to “consume as much of your time and conscious attention as possible”. The next day Chamath Palihapitiya, Vice President for User Growth at Facebook until 2011 said he felt “tremendous guilt” for his role in developing interactions that play on “short-term, dopamine-driven feedback loops” to maximise engagement.
As human beings, there are few things we find as engaging and exciting as stories. Since our earliest origins, storytelling has been a way for us to communicate with one another – just look at cave paintings, for example.
A couple of weeks ago, I attended a meet-up in London run by the Service Design Network, where we discussed how we can improve the way we design for those who are vulnerable, as well as how to build trust through design.
Building trust is not an easy task – but if businesses aren’t able to achieve it, or lose it, the results can be fatal (you only need to look at the recent news about Facebook to grasp the impact that loss of confidence can have).
In a world with an ever-increasing number of UX designers (as well as ever-increasing confusion about what “UX” actually entails), how can you tell the good from the bad? What are the things you need to look out for, and the things to avoid? Don’t worry; we’re here to help! Here’s a list of key UX skills and some top tips for identifying them.
Think about a piece of creative – whether it’s a television advert, an email, a website or a physical object – that has had a lasting effect on you. It’s likely that as you’re picturing it, a huge part of what you remember will be the emotion you felt at the time. When you think about it, you won’t just recall what it was and what it looked like; you’ll remember if the images made you smile, or if the copy made you feel inspired.
The word ‘trendy’ usually brings to mind one of two things: older people trying desperately to keep up-to-date with current fads, or someone who has a willingness to follow, rather than lead. It’s true: blindly following trends – in your personal and professional life – because of your peers, colleagues or competitors is rarely a good thing to do.