Blog, Thoughts and Free Stuff

Lift Buttons: A Usability Nightmare?

12th October 2018 - Be the first to comment on this post
Posted by in Brain Licks: 10 Second Wisdom | Tags: ,

The other morning, I left my flat to find a few of my neighbours conversing by the lift.

“Oh James, maybe you can help us with this!” one said.

What dilemma could I possibly help with, you might well ask. Well, it was this one: “If we want to go down in the lift, should we press down to go down, or up to call the lift up to us?”


The ‘Perfect’ is the Enemy of the ‘Good’ (and other Lessons from Rolf Molich)

8th October 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags:

A couple of weeks ago, we had the pleasure of hosting Rolf Molich, a UX and usability pioneer who has been in the industry since 1984, at two events here in the UK. Rolf kicked off with a talk about ‘Ethical Dilemmas in User Experience’ at UX Sheffield (which we sponsor) followed by a slot at our very own half-day workshop, ‘What “Good” Looks Like in Usability Testing’.

At both events, Rolf was speaking in front of nearly 100 people – from some of the UK’s biggest brands – addressing and debating the key issues within UX and usability today.

Here are a couple of the most interesting topics that were discussed over the two days…


What Do Michelin-Starred Restaurants Have In Common With User-Centred Design?

2nd October 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags: ,

The goal of user-centred design is to elevate products and services to create high-quality experiences for those who interact with them. Businesses are increasingly recognising that they can no longer look at users as transactions and are now focusing on delivering great service at every touchpoint.

From working as both a sommelier in a Michelin-starred restaurant and as a UX designer, I’ve thought a lot about how these experiences relate. When considering what is ‘good’ service, Michelin-starred restaurants set the benchmark. They are defined by their service and exude the traditional notions of what excellent service means.

As it turns out, many of the principles of hospitality are universal and translate well to those working in user-centred design…


What ‘Good’ Looks Like in Usability Testing – Workshop Recap

25th September 2018 - Be the first to comment on this post
Posted by in Events | Tags:

How should we view the practice of usability testing? Are we ‘unruly artists’ who have the ability make up the processes as we go, or are we moving into a mature field where standardised methodologies are important? This was just one of the things Rolf Molich, a UX pioneer, discussed with our audience at our last half-day UX workshop, ‘What “Good” Looks Like in Usability Testing‘.


The Biases That Shape Us (Even When We Don’t Know It)

29th August 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags: ,

In my previous blog, I talked about why creating an emotional experience through design is so important to a product/site/app’s success. But if you think about it, it’s odd that this is the case; we humans like to think we’re rational beings, superior to our animal counterparts; when we make decisions – to buy a BMW over a Tesla, to get our coffee from Costa instead of Starbucks – we make them objectively, based on logic – not instinct or emotion.

But… that’s rarely the case.


In UX, ‘Functional’ Doesn’t Cut It; Experiences Need to Be Emotional

21st August 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags: ,

A while ago, I noticed a post on Twitter that said, “a user interface is like a joke. If you have to explain it, it’s not very good”. Now, that’s obviously true; if your users have to spend their valuable time figuring out what your website (for example) is trying to tell or sell them or how the interface works – it’s (probably) not very good.

But in terms of user experiences, it’s no longer enough to just be usable; products, sites and services have to be enjoyable – people have to want to use them for them to be a success.


Bunnyfoot joins the Sideshow Group

20th August 2018 - Be the first to comment on this post
Posted by in News and Announcements

I am delighted to announce that, as of today, Bunnyfoot is joining the Sideshow Group. We will be the 5th company in the group which now comprises the following brilliant companies:


What “Good” Looks Like in Usability Testing: Rolf Molich is headlining our next workshop!

13th August 2018 - Be the first to comment on this post
Posted by in Events | Tags: ,

Have you performed usability testing on your website, app or service? If not, then you should! And if you have, how do you know the tests you’ve performed will provide insightful, actionable results?

In our fourth quarterly workshop, UX guru Rolf Molich (owner, DialogDesign) will discuss what good, objective usability testing “looks like”, using results from CUE-10. Rolf is one of the pioneers of usability: he is Vice President of the UX Qualification Board, which develops and maintains the CPUX-certification, and is the co-inventor of the heuristic evaluation method (with Jakob Nielsen). Needless to say, we’re thrilled he’s on board.


The Art of Moderation in UX

6th August 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags:

Good research is hard to do; it takes a lot of knowledge and skill to correctly plan and execute a research project, no matter what field you’re in.

One of the most crucial stages of any research study is data collection. The old saying ‘rubbish in = rubbish out’ is particularly true here, because no amount of analysis will deliver the insights you need if you’ve collected insufficient amounts or the wrong type of data (or both!).

When it comes to UX, getting the necessary data to create great experiences often involves observing and speaking with people who represent key user groups. Typically, this means performing user testing, in-depth interviews or focus groups. Given the time and effort it takes to plan and run these activities, you need to be confident that the person you’re relying on to conduct the research sessions knows what they’re doing.


How To Win (UX) Friends And Influence People

10th July 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags:

As awareness of UX is increasing, user experience professionals may find themselves hired by a company that wants to reap the benefits of UX but doesn’t really understand the process of user-centred design. This can lead to problems in getting approval to conduct UX activities and/or implementing design changes. So, what can you do to increase your influence and demonstrate the value of UX? I’m going to share a few tips to get you started.


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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