Blog, Thoughts and Free Stuff

In UX, ‘Functional’ Doesn’t Cut It; Experiences Need to Be Emotional

21st August 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags: ,

A while ago, I noticed a post on Twitter that said, “a user interface is like a joke. If you have to explain it, it’s not very good”. Now, that’s obviously true; if your users have to spend their valuable time figuring out what your website (for example) is trying to tell or sell them or how the interface works – it’s (probably) not very good.

But in terms of user experiences, it’s no longer enough to just be usable; products, sites and services have to be enjoyable – people have to want to use them for them to be a success.


Bunnyfoot joins the Sideshow Group

20th August 2018 - Be the first to comment on this post
Posted by in News and Announcements

I am delighted to announce that, as of today, Bunnyfoot is joining the Sideshow Group. We will be the 5th company in the group which now comprises the following brilliant companies:


What “Good” Looks Like in Usability Testing: Rolf Molich is headlining our next workshop!

13th August 2018 - Be the first to comment on this post
Posted by in Events | Tags: ,

Have you performed usability testing on your website, app or service? If not, then you should! And if you have, how do you know the tests you’ve performed will provide insightful, actionable results?

In our fourth quarterly workshop, UX guru Rolf Molich (owner, DialogDesign) will discuss what good, objective usability testing “looks like”, using results from CUE-10. Rolf is one of the pioneers of usability: he is Vice President of the UX Qualification Board, which develops and maintains the CPUX-certification, and is the co-inventor of the heuristic evaluation method (with Jakob Nielsen). Needless to say, we’re thrilled he’s on board.


The Art of Moderation in UX

6th August 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags:

Good research is hard to do; it takes a lot of knowledge and skill to correctly plan and execute a research project, no matter what field you’re in.

One of the most crucial stages of any research study is data collection. The old saying ‘rubbish in = rubbish out’ is particularly true here, because no amount of analysis will deliver the insights you need if you’ve collected insufficient amounts or the wrong type of data (or both!).

When it comes to UX, getting the necessary data to create great experiences often involves observing and speaking with people who represent key user groups. Typically, this means performing user testing, in-depth interviews or focus groups. Given the time and effort it takes to plan and run these activities, you need to be confident that the person you’re relying on to conduct the research sessions knows what they’re doing.


How To Win (UX) Friends And Influence People

10th July 2018 - Be the first to comment on this post
Posted by in Brain Bites: 2 Minute Insights | Tags:

As awareness of UX is increasing, user experience professionals may find themselves hired by a company that wants to reap the benefits of UX but doesn’t really understand the process of user-centred design. This can lead to problems in getting approval to conduct UX activities and/or implementing design changes. So, what can you do to increase your influence and demonstrate the value of UX? I’m going to share a few tips to get you started.


Axure Vs. Sketch: What, Why and When

25th June 2018 - Be the first to comment on this post
Posted by in Brain Feasts: Longer Reads | Tags: ,

This is a short(ish) blog that aims to respond to the increased use of Sketch (a software design/prototyping tool) by our clients. I’ll look at some of the more significant differences between Sketch and Axure (a similar prototyping tool), how they fit into our user-centred design (UCD) practice and what we recommend our clients use to upskill their teams and streamline their product pipelines.


UX On The Front Line – Workshop Recap

18th June 2018 - Be the first to comment on this post
Posted by in Events | Tags: , , ,

Sometimes, it can feel like a battle to advocate for a practice that isn’t easily understood (or is often misunderstood), even if it can greatly improve your business’ product, site or service. User Experience is a great example of this; most people get that it’s a “good thing”, but few organisations actually go about actioning UX-focused practices or projects.

That’s why we invited five UX evangelists to speak at our latest workshop, UX On The Front Line, sharing their experiences of implementing UX within their organisation, using either a specific project or things they’ve learned throughout their career as examples.


Dear Diary (Study)… How To Ensure You Get The Best Results

7th June 2018 - Be the first to comment on this post
Posted by in Brain Feasts: Longer Reads | Tags: , , ,

“Dear Diary,

How can I ensure I get the best results when conducting a diary study as part of a UX research project?”

Let’s start with a quick overview: diary studies are a research method used to gain qualitative insight into participants’ behaviour (and the context) over a period of time. During the study period, participants are asked to enter information about their activities in a log, diary or journal (online or off) – this is then analysed by the researcher at the end of the observation period.


4 Usability Tips From ‘Don’t Make Me Think’

30th May 2018 - Be the first to comment on this post
Posted by in Brain Feasts: Longer Reads | Tags: ,

Steve Krug’s ‘Don’t Make Me Think’ is still one of the most respected books about web usability, nearly 20 years(!) after its original publication. Some might even argue it’s more relevant today than ever, especially given the number of sites and apps there are in the world.


How To Optimise Your Online Registration Process

23rd May 2018 - This post has 1 comment
Posted by in Brain Feasts: Longer Reads | Tags:

Registering for a site or service is often, to put it frankly, a tedious and boring task. But although it’s not the ‘sexiest’ part of an interface, the registration process is a crucial element of any digital product, and can even be a determining factor in whether the user will actually continue to use the service… or not.

Get your registration forms right and you’ll increase sign-ups, conversion rates and user satisfaction – do them badly and it’s likely you’ll see bounce rates skyrocketing.


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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