2 Posts by
Mila Kayukala

Why is UX research important and how can it help your business?

While the term ‘user experience’ or ‘UX’ has received a lot of attention over the years, many are still not aware that user or UX research is one of the most essential components of designing a successful service. Companies cannot create a great user experience without understanding target users, their needs, aspirations and ways of thinking. We therefore use UX research – the systematic investigation of users and their requirements – in order to add context and insight into the process of designing the user experience.


Highlights from the Service Design Fringe Festival 2018

Giving myself enough time to reflect on the Service Design Fringe Festival as one of the 2018 organisers I can firmly say that the Festival was a success and worth of my time and energy investment putting aside/greying out countless meetings and myriads of emails, hungry late night catch-ups and playing “hardcore Tetris” with the agenda!


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