29 Posts by
Jon Dodd

Event: Big and Little data for UX

11th April 2019
Posted by in Events, Talks and Presentations
Tags: ,

Last Thursday we hosted the latest of our regular seminar/workshops in London. These workshops always have a service design, UX strategy or customer research focus, and we like to involve all attendees in activities rather than be just passive observers.

This time we were joined by guest speaker Chris Pitt from big data supremos Vertical Leap, who explained how to integrate multiple sources into SEO and customer intelligence and how to identify the targets for UX improvements based on big data. I then went onto outline the importance of qualitative research and behavioural insights – I did a few of my research party tricks and thankfully they all worked (they don’t always but it is usually due to small samples!).


Bunnyfoot joins the Sideshow Group

20th August 2018
Posted by in News and Announcements

I am delighted to announce that, as of today, Bunnyfoot is joining the Sideshow Group. We will be the 5th company in the group which now comprises the following brilliant companies:


Bunnyfoot CEO Jon Dodd shares his insight from the Web Effectiveness Conference in Copenhagen

Yesterday I spoke at the annual web effectiveness conference in Copenhagen organised by Bowen Craggs. The conference is interestingly different to many as it has a clear ‘corporate website’ and ‘corporate communications’ focus.


Taking centre stage: research finds that preferences for artworks depends on location and where people look last

The preference for works of art or even consumer items is often thought to remain in the eye of the beholder – eyetracking research suggests a correlation between the amount a person looks at an object and their preference for it.


A lot of people really don’t know that Google contains advertisements

25th June 2014
Posted by in Brain Bites: 2 Minute Insights
Tags:

We recently published some findings on Econsultancy that showed that about 36% of people may not realise that they are clicking on Ads when they select the top listings on Google’s result pages, and further more that a surprising number 27% didn’t realise that Google carried any ads at all.


User Testing is Key to Understanding People

In 2012 we carried out research investigating the effectiveness of Google AdWords. Our previous research indicated that 41% of people tested didn’t know that Google AdWords were ads. This year Google AdWords rolled out a new design which we tested, and gained some surprising results. What is proven again and again is the importance of user testing, never just assume!


The importance of emotion in creating positive customer experiences

Today I delivered a talk at Digital Shoreditch on the importance of emotion in creating engaging and persuasive designs that deliver superior customer experiences.


Einstein was into User Centred Design

14th March 2013
Posted by in Brain Licks: 10 Second Wisdom
Tags:

When I teach courses on user centred design the delegates are often surprised that reduced development and design costs is a key benefit of the approach. This is important though because investing in the activities that really drive improvements in customer experience (such as customer insight research, mental modelling, prototyping and user testing) can seem onerous if you don’t appreciate this pay back.


It’s important to focus on what people do, not what they say: an example

We recently did usability testing for an organisation about which people have divided opinions – largely depending on their politics. For a few people (with initial negative impressions about the organisation), even after completing tasks with ease and efficiency they went on to slate the site and everything about it.


Design for the human brain: Little things matter especially at critical gateways

Today I was logging into two different online banking sites to check on the health (or otherwise) of my finances. Both sites have annoying login procedures – a necessary evil for security – but one of them has implemented it in a way that recognises human capabilities whereas the other one hasn’t – see if you can spot which is which:

Internet banking example - 3 drop downs for character 3,4 and 7

Example 1

Internet banking login screen with 3 drop downs within a master password

Example 2


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