4 Posts by
Jamie Wales

A Straight Forward, Straight Talking Guide to Mental Models

You may have read up on mental models and still be left thinking, eh? We’re not surprised; there’s lots of explanations out there using flowery language that makes it all sound rather convoluted. But the thing is, mental models shouldn’t be complicated. At Bunnyfoot, we like to practice what we preach. So, here’s a straight forward, straight talking guide to mental models.


How to design for Virtual Reality

21st April 2017
Posted by in Brain Feasts: Longer Reads
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So, you’re designing for VR and don’t know where to start? As with anything, the best place to start is by thinking about your customers and how and why they would interact with your service.

Designing for VR is very different to 2D and poses a whole raft of possibilities and considerations. What is interesting is that VR stimulates all the human senses, as there is not only a cognitive impact on the user but also physiological.


The reality of Virtual Reality user testing – our top tips

13th July 2016 - This post has 1 comment
Posted by in Brain Bites: 2 Minute Insights, Tools and Resources
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We have had a lot of questions recently about how we run usability testing in virtual reality environments so we put together some tips that should help you avoid pitfalls your first time around.

At Bunnyfoot we spend a lot of time looking at new technology. In particular, virtual reality has been a hot topic this year and has become a lot more accessible to the mainstream with devices like Samsung’s Gear VR headset being so affordable.


Are you a trendy person?

5th May 2016
Posted by in Brain Feasts: Longer Reads
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To those who know me well this may come as a surprise, however, the other day my girlfriend said to me “You’re a trendy person aren’t you”. This got me thinking, how did I become this trendy? What does it actually mean? What can we learn from this and how do trends affect customer behaviour?


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