4 Posts by
Andrew Tope

A surprising moment of persuasion

There are clear principles we can refer to when designing a ‘persuasive’ experience. The way we enact these principles, however, depends upon our imagination and ingenuity. I am always looking for good examples to add to Bunnyfoot’s Design for Persuasion course and recently I found one that surprised me. Not because it is so novel, but because I had been interacting with it for some time without realising what was actually happening.


Is Designing for Persuasion Ethical?

25th April 2018
Posted by in Brain Feasts: Longer Reads
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Persuasive design has received a lot of media attention recently. At the end of 2017, before Facebook’s more recent data leak difficulties, a number of high profile Silicon Valley technologists spoke out against the platforms that they helped build. Facebook’s founding president Sean Parker criticised the development of functionality that “exploit[s] a vulnerability in human psychology” in order to “consume as much of your time and conscious attention as possible”. The next day Chamath Palihapitiya, Vice President for User Growth at Facebook until 2011 said he felt “tremendous guilt” for his role in developing interactions that play on “short-term, dopamine-driven feedback loops” to maximise engagement.


12 ways to make a homepage more persuasive

14th July 2017
Posted by in Brain Feasts: Longer Reads
Tags: ,

We recently ran our Design for Persuasion course where we look at ways to  inspire trust, build emotional rapport and trigger action amongst your target audience. To get a good mix of knowledge and practical application we asked our participants to work on a design challenge, giving expression to some of the principles learnt.


The User Experience of Architecture

A quick review of architectural photography reveals a curious fact. Rarely are people shown inhabiting the spaces depicted and when they are present, they usually appear as mere props, subordinated to the real topic of interest.


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