2 Posts by
Alex Morris

What’s the difference between UI and UX?

21st August 2019
Posted by in Brain Bites: 2 Minute Insights
Tags: ,

We often see roles being advertised as UX/UI designer, or we see UX designers who are just designing without contact with users. We thought we would answer the question on what the difference is and why it is important.


What Do Michelin-Starred Restaurants Have In Common With User-Centred Design?

The goal of user-centred design is to elevate products and services to create high-quality experiences for those who interact with them. Businesses are increasingly recognising that they can no longer look at users as transactions and are now focusing on delivering great service at every touchpoint.

From working as both a sommelier in a Michelin-starred restaurant and as a UX designer, I’ve thought a lot about how these experiences relate. When considering what is ‘good’ service, Michelin-starred restaurants set the benchmark. They are defined by their service and exude the traditional notions of what excellent service means.

As it turns out, many of the principles of hospitality are universal and translate well to those working in user-centred design…


About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
More about us