14 Posts by
Aimee Windsor-Brown

Why do UX Testing?

Usability testing is a core part of the user centred design process, but why is it so important?


What Makes A Good UX Designer?

28th March 2018 - This post has 2 comments
Posted by in Brain Bites: 2 Minute Insights
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In a world with an ever-increasing number of UX designers (as well as ever-increasing confusion about what “UX” actually entails), how can you tell the good from the bad? What are the things you need to look out for, and the things to avoid? Don’t worry; we’re here to help! Here’s a list of key UX skills and some top tips for identifying them.


Ten Things You Need To Know About Open Banking

Open banking launched in the UK earlier this month and is set to shake up the financial services industry as we know it. But how will it really affect customers and service providers?

Here’s the ten things you need to know about open banking…


Bunnyfoot to host event for Service Design Fringe Festival

7th September 2017
Posted by in Talks and Presentations
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We’re excited to announce that we will be hosting a workshop and networking drinks during the Service Design Fringe Festival this year!


Expectations Modelling

In a previous post, I explained that one of the keys to providing a quality service is ensuring that customer expectations are met. I also explained that in order to meet expectations, an accurate understanding of what they are, based on research, is vital.


The best UX of 2016

7th July 2017
Posted by in News and Announcements
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As UXUK Awards 2017 is now open for entries, we thought it could be a great time to look back at last year’s winners and finalists. There was an outstanding array of excellent entries last year, so what does it take to become a UXUK winner? Let’s take a look…


How to name your service

When approaching a problem or something you need to do, you start with a goal in mind, rather than the service you need to access or the tool you need to do the job. As Theodore Levitt (an economist and professor at Harvard Business School) said:

People don’t want to buy a quarter-inch drill; they want a quarter-inch hole!


More than buzzwords: Co-creation and collaboration

13th April 2017
Posted by in Brain Licks: 10 Second Wisdom

Words like ‘co-creation’ and ‘collaboration’ are often bandied about, but are they more than simply buzzwords? Well in fact, if they are implemented in the right way, they are not just a nice idea, but key to designing services. Here are 5 reasons why:


Conference round up: Service Design in Government

1st April 2017
Posted by in Talks and Presentations
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Last month, I attended the Service Design in Government conference in the Southbank.


Why you should design and audit services holistically

17th February 2017
Posted by in Brain Bites: 2 Minute Insights
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In both theatre and service design, everything that is happening off-stage has an impact on what is happening on-stage and on the customer’s overall experience. It is therefore key to design and audit services holistically to understand how everything works together and identify the issues and opportunities.


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