Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic, he researched (among other things) how our brains judge attractiveness, discern the shapes of shampoo bottles and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).
In 1999, Jon escaped the cosy confines of academia and co-founded Bunnyfoot. The premise was (and still is!) to help people create great experiences by applying the brainy bits from science and psychology, along with best practice and techniques from disciplines such as usability, HCI, ergonomics and user-centred design.
Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association newsletter. He likes to keep hands-on with client work where possible (his recent projects include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in-demand from national and international conferences and training courses.
Jon is currently writing a book on ‘the psychological and visual basis of customer decision making’ and, needless to say, is searching for a more punchy title – suggestions? He is also a diving instructor, serious poker player, has sailed halfway across the world and recently completed the Three Peaks Challenge.