Jo holds an MSc in Human-Computer Interaction (HCI) from Loughborough University, and has over 17 years’ experience in conducting user-centred design research methods.
Having worked in both agency and client-side roles, Jo has significant experience in leading a variety of UX research methods, from expert reviews to survey design, personas and user testing (be it lab-based, on-site, or remote).
Jo’s experience spans both the public and private sector and has covered almost any platform/device you can think of – including TV, mobile, desktop and tablet. She has worked with a range of brands that include: IBM, Wimbledon, Thalidomide Trust, MoD, Local Gov, Egg, the FCA, Citigroup, RS Components, Royal Mail, EDF, the FA, Houses of Parliament, Sky, BBC, giffgaff, Vodafone, Ideal Standard and Tesco.
Always thorough in her work and passionate about users, Jo loves finding out what makes them tick; walking in their shoes, she draws on her experience to identify anything that prevents them from having an exceptional user experience.
During her spare time, Jo aspires to be a bit of an explorer and has trekked to Everest Base Camp. More recently, she travelled around south-east Asia. She is known for her holiday adventures and her love for animals – during her last three holidays she has been bitten by monkeys in Cambodia, nearly run over by a taxi in Thailand and rescued and adopted a poorly kitten on Rhodes Island. It’s anyone’s guess what’ll happen the next time she’s away!