About Alison
Alison’s UX career has spanned 30 years, nearly half of those with Bunnyfoot where she is
currently the Managing Director. She has extensive experience across
the whole spectrum of research and modelling methodologies, including heuristic analysis,
interviews and usability testing, personas and journey maps. She has worked with some of
our key clients including Sky, Tesco, BBC, Forest Holidays and HSBC.
With a background in psychology and a master’s degree in UX, Alison had a number of
varied roles before joining Bunnyfoot, both agency and client-side. These included leading
Usability and UX departments at NatWest and online bank Egg, and establishing a user-
centred design capability at Razorfish.
As Director of Consultancy Alison is responsible for developing Bunnyfoot’s services and
ensuring the high quality of all our work but she also works closely with our sales and
account management team to understand clients’ challenges and devise programmes of
work for them.
Alison is a key part of our UX Strategy team and has worked with many clients, including
Sony Playstation, EDF Energy and Atos, supporting them in their journey to becoming
customer-focused organisations. She also teaches our UX Strategy course, is a regular part
of our webinar programme and recently gave a strategy talk at UX Brighton.
When she’s not working Alison enjoys flight-free travelling and spending time with her
teenage daughters, generally driving them to wherever they need to be!
