We wanted London 2012 to be “everyone’s Games”, so the user experience was central to all of our online projects. We worked closely with Bunnyfoot to ensure our websites and mobile apps were optimised around real users and their behaviours. With their knowledgeable usability experts, rigorous testing approach and informed recommendations, Bunnyfoot added value at every stage with clear, actionable insights. The result was the largest online audience ever for an Olympic and Paralympic site!
Alex Balfour, Head of New Media