Tom Waterfall, a CRO (that’s a ‘Conversion Rate Optimiser’, not a member of the Night’s Watch) treated us to February’s Bunnytalk discussing his role at Lostmy.Name, a fast growing company that produces customised books. He tells of the trials and tribulations of building a testing culture at the e-commerce startup in 6 punchy lessons from failing fast to Facebook ads.
The Talk Covers:
- Building a community of data enthusiasm
- Multidisciplinary groups and dynamic internal structures
- Best practices in testing and CRO
- How to continuing testing through peak seasons
- Facebook advertising
https://vimeo.com/157146486
Tom was also kind enough to offer us all a 15% discount code if you wanted to order an impossibly personalised book for anyone (or yourself) – www.lostmy.name/friends/tom-waterfall
Want to learn more?
- Bunnytalk: The Internet of Things – People are the product
- Bunnytalk: Online optimisation at the intersection of UX and Analytics
- Bunnytalk: Beacon research and app development
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