Graphic design

What is graphic design?

Graphic design enhances the usability and appeal of a product by creating and arranging visual elements, such as typography, colour schemes, icons, images, and layout.

Our user-centred graphic designers apply insight from user research such as personas and usability testing, designing in a way that:

• Targets design to the intended audience.
• Tells a compelling story that evokes desirable emotions and reactions.
• Creates a visual hierarchy that guides the user but also aids readability and usability. 
• Offers a consistent, branded experience across all channels.
• Ensures designs are accessible to everyone, regardless of any access need, disability or impairment.

Graphic design services can be limited to smaller activities such as producing a single image, or larger in scope, such as creating the look and feel for an entire brand as part of a design system.

When to use graphic design?

When you need an artist who’s also a user experience professional.

Need some help?

Bunnyfoot has always prioritised evidence capture and valid, bespoke study designs to truly understand the nature of user engagement, interactions and behaviours, in a holistic way.

If you would like to talk about how we can support you in gaining a deeper understanding of your audience so you can make evidence-driven design decisions, we’d love to talk!