Bunnytalk: Minimum Viable Research - Jo Packer from Songkick

The lean start-up world talks a lot about customer development, which is all about “getting out of the building” and getting feedback from real customers, whereas the UCD-world talks about user research – understanding your users to inform your design. In this talk Jo will tell you how she brought fast and cheap user research tools into Songkick which are now part of the regular product development process, and how she learned to make user research and lean start-up speak the same language.

Getting feedback from real people doesn’t have to be intimidating or take forever, and you’ll see how what you learn will impact your business. Jo will tell you what tools & practices she has adapted for a fast-paced, unforgiving start-up environment.

Songkick is the second-largest live music site after Live Nation. Every month, millions of users find concerts on Songkick across web, iOS, Android, and our Spotify app. Songkick’s partners include YouTube, BBC, and Deezer, and our investors include Sequoia Capital and Index Ventures.

About Jo Packer

Jo has been designing and building websites and apps in some form or another since 2000. She has a background in animation, graphic design, user research and front-end coding.
Jo is a strong believer in cross disciplinary collaboration and putting the user at the heart of the product development process. She currently works at Songkick.com a live music start up based in London with over 5 million users worldwide.

Since starting in 2009 Jo has helped Songkick create an environment where talking to customers and potential customers is just part of what they do everyday.

View PDF transcription of Jo’s talk