Bunnytalk: The Internet of Things – People are the Product

In this month’s Bunnytalk, UX Consultant at Bunnyfoot James Bailey, looks at how you can create superior products and services through a user-centred approach to the Internet of Things (IoT).

Companies are investing billions into the IoT. They are exploring what is possible and trying to find value in connecting the world around us. How can they avoid costly mistakes? The answers lie in our everyday lives.

The talk covers:

  • What design to avoid in the Internet of Things
  • How to turn customer behaviours, fears and frustrations into a design brief
  • How to create products and services that customers actually want
  • How your business can enter into the IoT

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About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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