Dr Jon Dodd, CEO and Co-Founder of Bunnyfoot, spoke this month at UX Sheffield and at this month’s Bunnytalk in London about “The (M)admen of the 50s were the first User Experience designers”.
The talk covers:
- evidence based design,
- function over form,
- measuring effectiveness,
- persuasive design,
- emotional design.
Find out how some of the leading lights of the Madison Avenue admen era were practicing and delivering positive, persuasive and profitable customer interactions decades before digital – most of the wisdom is still relevant today.