Understanding the value of usability – UPA event on the ROI of UX

21st July 2011
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Bunnyfoot are sponsoring tonight’s event on the return on investment from usability.

For us, it has always been a challenge to accurately quantify and communicate the value of ROI amongst the many marketing activities that surround it. We would love to increase the appreciation of the value of user centred design within the marketing community, amongst our own clients and their internal stakeholders. UX is seen as a recent addition to the product development life cycle, but we are looking to prove that it is by far the most vital step in bringing any product or service to market.

Tonight, usability professionals will come together to discuss how we can better measure and communicate ROI to our clients.

At Bunnyfoot, we have seen evidence of sales targets being smashed for the first time, downloads increase massively and complaints reduce significantly. When we measure and follow the results consistently, we see those successes sustained, and even further optimised with regular user testing. The feedback we get on our work is hugely positive, citing how it has saved development time and stress, brought teams together and improved awareness and understanding of the customer’s needs to the forefront.

So how do we quantify this? How do we share this? How do we make the marketing community stand up and listen?

The event tonight is unfortunately sold out, although if you want to take the risk, join us at Sapient Nitro from 7pm and any spare spaces will be allocated. Otherwise join @UKUPA on Twitter and follow the hashtag #uxroi

More details available on the UK UPA website

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About Bunnyfoot

We are psychologists, interaction and design experts, researchers, usability specialists. We cover Web, software, mobile, print, service design and more.
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