User testing

How to do it yourself to get key insights and make improvements to the way you interact with your customers

1 Day (9:30-16:30) interactive training course

  • Central London

£575 (ex. VAT) per attendee (max 8 attendees)

  • includes breakfasts, lunches, refreshments throughout, course materials, certificate of completion

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Brief description:

This course covers all of the basics from how, why and when testing should be used through to executing a test and acting on the results

It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with

A major element of the day is practical: you will practice the techniques in real tests, acting as moderator, observer and as a test participant

Is it for you?

If you are responsible for making improvements to the usability and performance of your website (or mobile site/apps) – this is for you. It would also be useful to those considering outsourcing testing to give them a thorough grounding in what they can expect and should be demanding from their suppliers

Participants are typically, marketing managers, digital marketers, project managers, designers, developers, user experience managers...

What you will learn

Some of the topics covered:

  • Why test
  • How testing fits into a project or development cycle
  • Planning, Running, and Analysing:
    • Writing good test protocols
    • Moderation best practice
    • Which data to gather
    • Formative vs. Summative testing
    • Software for recording/running a test
    • Observing and noting
    • Dealing with difficult participants
  • Reporting results effectively (some templates provided)
  • Presenting results to others
  • Other forms of testing
    • Remote moderated
    • Remote unmoderated
    • Intercept testing
    • 'Wizard of Oz' prototype testing
    • Relationship with a/b and multivariate testing
  • Practice real tests acting as moderator, observer, and participant

Learning objectives

After completing the training, participants will be able to:

  • Describe and discuss the benefits of and key factors involved in usability testing
  • Recognise the components that make a good test
  • Specify and plan an appropriate user test
  • Carry out a basic user test
  • Analyse and report results of a user test
"Most definitely recommended. It was by far the best course I have been on. "

Stacey Hole
Product Usability Analyst, Hailo

"Interactive. Liked the breaks between sections to write scenarios, fill in the boxes and sense check what learnt "

Caroline Lambert
Head of Customer Research, The FT

"The way we approach user testing will change for the better as a result of attending the course. Thanks!! "

Josh Vince
Product Manager, TRX

"I enjoyed the practicals including moderating tests and writing prototypes "

Laura Bristow
Digital Outreach Manager, House of Commons

"It went well, I enjoyed it, felt very engaged with the material. I found the card sort method especially useful! "

Heidi Smith
UX Designer, The Sun (News UK)

About your trainer

With her background in product design and user research, Cathy has become a prominent and highly respected user experience researcher at Bunnyfoot since joining the company back in 2011.

Some of her most recent clients include: The BBC, CITB, Oxfam and Vodafone.

Cathy has extensive experience interviewing and observing users, from small children to older adults, as they interact with different products, services and systems. This includes moderating participants using common devices such as TVs, websites and apps through to the more complex or unusual like the controls of a laser eye machine. And if that wasn’t enough, on top of face to face testing, she’s overcome the challenges of remote testing, testing internationally and even testing in other languages!

This makes Cathy perfectly placed to share her passion, stories and insights with the attendees of Bunnyfoot’s user testing course.

Image of Cathy Carr

Cathy Carr

Consultant

Running for cupcakes

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The Venue

4th Floor
54 St John's Square
Farringdon
London, EC1V 4JL

Located in the heart of Clerkenwell just 5 minutes walk from Farringdon mainline railway and underground stations.

  • Great food
  • Great location
  • Great rooms and equipment

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Contact Kelly Coote 0207 608 1670