Aaron has a BSc in Psychology and an MSc in Human Centred Computer Systems and is Head of Usability at Bunnyfoot. After several years working in severe mental health services, Aaron went back to university to study the relationship between human cognition and digital interfaces. After discovering that malfunctioning interfaces can be as difficult to change as human cognition, he avowed to remedy the situation by ensuring things are usable BEFORE delivery to the end user.
He has been with Bunnyfoot for 7 years and is a highly experienced, and profoundly user-centred, interaction designer and usability consultant. He has hundreds of hours of user testing sessions for clients in (nearly) every conceivable domain including several companies within the Virgin group, The Judiciary, National and Local Government, Easyjet, BBC, ITV, Microsoft, The NHS and more…
He has vast experience in the development and design of websites and mobile apps from requirements gathering, early concept development, information architecture, wire-framing and rapid prototyping.
Aaron is Bunnyfoot's resident Axure Fu master.