Creating superior customer experiences & UX with User Centred Design

(new title for our popular ‘beyond usability’ course)

2 Day (9:30-16:30) interactive training course

  • Central London

£1095 (ex. VAT) per attendee (max 10 attendees)

  • includes breakfasts, lunches, refreshments throughout, course materials, certificate of completion

Next course

  • London: Wed 14th to Thu 15th Feb, 2018 - Places available Book your place
  • London: Wed 6th to Thu 7th Jun, 2018 - Places available Book your place

Course booking terms & conditions

Brief description:

An intensive introduction on how to plan, create, evaluate and refine winning interactions with customers.

The framework, theory and practical exercises will revolve around digital experiences such as web sites and mobile apps but is applicable to any customer interactions (ever more important in our now more joined up, less channel centric world).

Whether you are going to do it yourself, run internal teams or contract out, this course will supply you with the vocabulary and knowledge (and some experience) of a whole range of tools and techniques to help you create profitable customer experiences based on evidence and good practice, rather than assumption and speculation.

It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with, you will produce something worthwhile and go back to your desk armed with weapons (and a few dinner party tricks) to impress your colleagues and friends.

Is it for you?

If you have a stake in improving conversions, satisfaction and loyalty from interactions with customers – this is for you

Participants are typically, marketing managers, digital marketers, project managers, designers, developers, user experience managers...

What you will learn

Some of the topics covered:

  • What customer experience really means and how to enhance it
  • Tools and techniques to evaluate user/customer experience (or to specify standards for user/customer experience): usability assessments, design patterns and more
  • Introduction to persuasion marketing and persuasive design
  • User centred design from concept through development to launch and optimisation –key techniques all along the way:
    • Introduction to techniques for modelling customer behaviour: personas, scenarios, mental models and more
    • Introduction to techniques for structuring and testing customer journeys
    • Introduction to techniques for ideation and concept formation
    • Introduction to techniques for documenting ‘information architecture’ and the customer experience
    • Introduction to techniques for rapid prototype development (from hand drawn to clickable prototypes)
  • The essentials of user testing
  • Hands on practical exercises include:
    • Honing requirements for a site, app or service
    • Group evaluations of sites, apps and concepts submitted by the attendees
    • User testing and customer research exercises
    • Modelling the customer and their behaviour
    • Facilitated group ideation resulting in interactive concept development
    • Lo-fi prototype development

Learning objectives

After completing the lesson, participants will be able to:

  • Describe and discuss the benefits of and key factors for delivering an enhanced customer (user) experience
  • Differentiate between good and bad research techniques and be able to specify (and potentially deliver) appropriate research to supply real and actionable customer insight leading to improvements in customer experience
  • Evaluate (and/or plan for) the usability and persuasiveness of customer experiences
  • Utilise appropriate techniques from user centred design and information architecture to bridge the gap between customer insight and the physical interaction with customers via on and offline channels
  • Produce testable interactive prototypes quickly and cheaply
  • Build upon the techniques introduced, either through extra in-depth courses or home study using references provided to books and other resources
"Quality trainers with real hands on expertise rather than just academic. Great content. Great examples, good spread of information "

Fran Giltinan
Director of Business Improvement, Foxtons

"I enjoyed the interaction - it made me feel engaged. Liked the science/psychology behind how people behave. Really enjoyed the experiments and real life stories/examples too. Interesting to see user testing in real life as well in their labs. "

Julia Roberts
Digital Communications Executive, EDF Energy

"Great facilitation & atmosphere - there were lots of 'reasons why' for stuff I thought I understood, very useful. "

Jon Bounds
Web Editor, Oxfam

"Jon's knowledge and obvious love of the subject was infectious and it was really valuable getting insights from someone so experienced in usability "

Steve Sayce
User Experience Manager, IGD

"I came away with ideas and ways to put what I've learnt into practice immediately. "

Natalie Heaton
Specialist Editor, Bupa

About your trainer

In the late 90s Jon escaped the cosy confines of academia where he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).

In 1999 Jon co-founded Bunnyfoot Ltd, the leading usability and user centred design consultancy (he remains the CEO), and more recently Think Eyetracking - a consultancy which provides cutting edge market research and software for optimising the performance of all visual media.

He likes to keep hands on where possible (recent clients include Boden, Microsoft and Nectar) but is also in demand for national and international conferences and training. Jon is currently writing a book on 'the psychological and visual basis of customer decision making' and needless to say he is searching for a more punchy title – suggestions?

Image of Dr Jon Dodd

Dr Jon Dodd

Founder and Managing Director

Has a thing for sharks, sails big boats


The Venue

4th Floor
54 St John's Square
London, EC1V 4JL

Located in the heart of Clerkenwell just 5 minutes walk from Farringdon mainline railway and underground stations.

  • Great food
  • Great location
  • Great rooms and equipment

Plan your journey on Google maps

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Contact Kelly Coote 0207 608 1670