User testing
The sharpest tool for assessing and improving the performance of your site or system.
In our dedicated labs we test real people, performing real tasks - observing what they actually do - real actions, real evidence, not opinions. We uncover where they have problems, and their attitudes to you and your service.
We use eyetracking as standard and have pioneered a new user testing technique that gives better results compared to the way that most other consultancies test.
Key details
- We perform 1-on-1 individual testing - observing people performing realistic tasks under realistic circumstances.
- Testing to find usability problems (so we can fix them) usually only requires 5-6 people per target demographic - if you are looking for quantitative measures the we need to test with more people (and will advise you on the approrpiate number for your test).
- Testing normally takes around one hour per participant (usually up to 6 people per day) - although for very focussed tests we are able to test up to 15 people per lab setup per day.
- Testing normally uses eyetracking as standard - we do not charge a premium for this - we only charge more for very detailed specialist quantitative eyetracking analyses.
- Testing takes place in one of our 6 dedicated labs, or in the field using our mobile equipment.
- All tests are digitally recorded to disk, permitting compelling and persuasive video highlights films to be made.
- We often use a new testing techique we pioneered called PEEP (Post evaluation eyetracked protocol) - this allows us to test users in a more natural and effective way than traditional 'think aloud' testing used by most companies.
What do we deliver?
We will advise you on the most appropriate use of testing in order to maximise your return on investment - this is all part of the consultancy.
You will also receive:
- Raw data:
- Profiles of tested users.
- Qualitative and quantitative test data.
- Edited audio and video tape (as appropriate).
- User comments and completed questionnaires.
- Analysis:
- Full details and results of the analysis applied to the collected data.
- All summary data in electronic format.
- All summary figures in electronic format.
- Reports - high impact visual reports - intended to be used rather than weighed:
- Summary of the test results - 'executive summary'.
- Outline of all usability issues.
- Severity ratings of usability issues.
- Prioritised practical recommendations for change - based on severity and ease of implementation.
- Face to face presentations and workshops, if required.
- Ongoing support to see through the changes, if required.
Read enough?
Related content
"Usability testing created a ‘burning platform’ for senior management, broke down the parochial attitudes of separate businesses and gave sponsors confidence that we will deliver a vastly improved customer experience"
"I highly recommend the Bunnyfoot team and their approach"
Helen Lindsay, Global Website Programme Manager, BOC group
6 testing labs in 3 locations
Our labs are equipped with eyetrackers and digital recording equipment. We stream a live picture-in-picture video to you in one of our observation rooms (or even your office if you can't make it on the day).
"usability testing provided a catalyst for focus and decision-making in areas previously delayed by uncertainty and debate"
Estelle Cousins - Senior Producer, Graphico