User centred design (UCD) projects
UCD is an established process with a collection of techniques that are proven to make interactive products easier to use and cheaper to produce.
The essential component is involvement and consideration of the end user (the customer) at all stages of the product development process.
In the real world due to time, budgets and other constraints, we know that we rarely get to flex our muscles to supply the full integrated solution - instead we will help you choose the most appropriate selection of activities to match your needs.
UCD activities fall into 4 main phases - and then like all good processes begins again:
Don't be put off by the long list - some activities are more important for some projects.
Contact us and we explain the parts you might need plus the pro's and con's of each...
1. Research and plan:
Consumer research:
- User / customer research
- Context / ethnographic research
- Diary studies
- Surveys
- Depth interviews
- Card sorts / categorization tasks
- Terminology testing
- Focus groups
Workshops:
- Business requirements workshop
- User / customer requirements workshops
- Usability goals workshops
- Accessibility goals workshops
Research analysis:
- Competitor research
- Competitor benchmarking
- Best practice analysis
- Features analysis
- Requirements analysis / planning
2. Concept & model
User modeling and content modeling:
- Persona development
- Content audit and analysis
- Mental and content modeling
- Scenario and use case setting
Concept design:
- Design workshops
- Information architecture development
- Information design
- Wireframe development
3. Design & evaluate [an iterative process]:
Prototype development:
- Paper prototype development
- Liaison with and briefing of creative / digital agency
- Assistance with high fidelity prototype development
Expert evaluation:
- Expert / heuristic evaluation of usability
- Accessibility audit and accessibility feedback
User testing [with eye tracking where appropriate]:
- Qualitative user testing
- Quantitative and comparative user testing
- Accessibility user testing
4. Measure & support:
Measurement:
- Benchmark (quantitative) testing
- Surveys and interviews
- Advanced visitor analysis / visitor tracking
Ongoing support:
- Workshops, training & seminars
- Policy documentation, guidelines, style guides
- Monthly monitoring / testing
- Rent-a-guru ongoing support
"Bunnyfoot have been terrific partners. Their user centred approach not only defined a solution, it also helped enormously with change management"
"I highly recommend the Bunnyfoot team and their approach"
Helen Lindsay, Global Website Programme Manager, BOC group