Games testing: engagement and in-game ad testing
Two new primary services focussing on games but also applicable to other media.
These specialist services build upon our expertise in usability testing and eyetracking and also use biometric measurements to get under the skin of the gamer - literally!
Game play and consumer engagement testing
Eyetracking and biometrics are used to identify player engagement during game play so you can do things like:
- optimise the frequency and duration high adrenalin sequences
- control game flow of whilst maintaining impact & engagement
- learn from the analysis of hit games
- optimse resource deployment depending on which areas get looked at
In-game advertising analysis
By using validated metrics based on eyetracking we measure and analyse consumer attention and engagement to your ad integrations and product placements.
Use this information to create the most effective and engaging advertising strategy.
Read enough?
email Caroline Taylor now to explore your needs - we would be happy to set up a demo and discuss your requirements in detail
Related content
what others are saying...
...recent interviews with Alison Walton our head of games research
Bang! Bang! You're Branded @ MediaPost's Behavioural Insider - an inside look at Bunnyfoot's games research
Bunnyfoot is Advertiser's Lucky Charm @ GameDaily Biz Ad Watch - how Bunnyfoot have made tracks in the in-game ad industry
In-game Ads: Another Perspective @ GameSpot
Burger King has it their way with Advergame Sales @ The hollywood reporter
mobile game? no problem
We can test all types of games and platforms, including portable systems and mobile phones