Our approach to creating superior customer experiences
Testing and evaluation is at the centre of things - it's one of the primary ways of delivering evidence to drive design forward.
There are a whole spectrum of testing techniques including; traditional face to face lab-based testing, remote testing, in the field testing, analytics and MVT.
It’s important we understand your goals, your business opportunities, learn from the competition and (importantly!) the wants, needs and expectations of your audience
We distil the research into design tools that are easy to understand and communicate. These drive the design forward from a basis of shared knowledge
We design and evaluate your site or system through incremental improvements ....design, test, then improve, then test then…. (as many times as possible)
We apply creative execution for our wireframes because many clients appreciate an end to end service – we apply the same rigor to this as to the information design