Tom aged two and a half plays teletubbies - video from 2004 - see if you can see his choices before he makes them - simple demonstration of the power of eye tracking.
This is my son 5 years ago - and my favourite demo ever of eyetracking - I use it all the time and must have show it hundreds of times now - time to release it to the wider world to view. Read the rest of this entry »
We developed ‘mass user testing’ in response to the real world needs of commercial clients and to combat the deficiencies inherent in the most widely used traditional usability testing methods (we have actually been doing this for about 4 years but formalised it last year).
The key to mass user testing is using large numbers of people rapidly and cost effectively – this is achieved through recruiting people ‘off street’ with the lure of some cash (or other incentive - we are quite creative in this regard) for about 15 minutes of their time. Read the rest of this entry »
I am often asked how the eyetrackers work (second only to why the name Bunnyfoot?) - so here it is - in essence it is really simple - a digital camera videos your pupils (the holes that let light into your eye) and a computer works out where you are looking based on the video images.
Well there is a little bit more to it than that (not much though):
The infrared diodes shine light on the person in front of the eyetracker (it’s 14 times less strong than that emitted from a TV remote - so doesn’t burn their eyes out).
During 2005 one of the many interesting projects undertaken by Bunnyfoot included a large scale usability test of a new Microsoft website. Read the rest of this entry »
